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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Internet marketing
65
Online-Marketing
65
Advertising effects
47
Werbewirkung
47
Consumer behaviour
44
Konsumentenverhalten
44
Advertising
38
Social Web
38
Social web
38
Werbung
38
Viral marketing
28
Virales Marketing
28
Computerspiel
14
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14
Brand image
12
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12
Markenführung
12
Markenimage
12
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10
Children
10
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10
Kinder
10
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10
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8
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8
advertising
8
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7
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Psychology of advertising
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social media
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Smit, Edith G.
6
Bernritter, Stefan F.
4
Chu, Shu-Chuan
4
Rozendaal, Esther
4
Voorveld, Hilde
4
Choi, Sejung Marina
3
Noort, Guda van
3
Reijmersdal, Eva A. van
3
Araujo, Theo
2
Buijzen, Moniek
2
Cauberghe, Veroline
2
Cheng, Julian Ming Sung
2
Dahlén, Micael
2
Ewing, Michael
2
Ham, Chang-Dae
2
Hove, Thomas
2
Hudders, Liselot
2
Ketelaar, Paul E.
2
Kim, Juran
2
Kim, Mikyoung
2
Knoll, Johannes
2
Lee, Mira
2
Li, Hairong
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Okazaki, Shintaro
2
Pelsmacker, Patrick de
2
Rauwers, Fabiënne
2
Song, Ji Hee
2
Sung, Yongjun
2
Taylor, Charles Raymond
2
Vandeberg, Lisa
2
Verlegh, Peeter
2
Vliegenthart, Rens
2
Windisch, Lydia
2
Yoo, Chan Yun
2
An, Soontae
1
Anghelcev, George
1
Antheunis, Marjolijn L.
1
Baek, Tae Hyun
1
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
952
Journal of retailing and consumer services
716
SpringerLink / Bücher
581
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
403
NBER working paper series
381
Information systems research : ISR
332
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Online Information Review
329
Electronic commerce research
318
Springer eBook Collection
316
International journal of business information systems : IJBIS
313
Working paper / National Bureau of Economic Research, Inc.
297
International journal of internet marketing and advertising : IJIMA
287
Journal of internet commerce
267
NBER Working Paper
258
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Journal of management information systems : JMIS
239
Information systems and e-business management : ISeB
230
Industrial marketing management : the international journal for industrial and high-tech firms
229
Tourism management : research, policies, practice
225
International journal of hospitality management
224
International journal of electronic marketing and retailing : IJEMR
211
CESifo working papers
207
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Psychology & marketing
197
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
European journal of operational research : EJOR
186
Finance research letters
182
Journal of advertising research
180
International journal of production research
179
International journal of production economics
178
Information economics and policy : IEP
173
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Premier reference source
170
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ECONIS (ZBW)
97
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1
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10
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97
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1
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
2
Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
3
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
4
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
Saved in:
5
Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
Saved in:
6
When brand-related UGC induces effectiveness on social media : the role of content sponsorship and content type
Kim, Mikyoung
;
Song, Doori
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011859222
Saved in:
7
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
8
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
Saved in:
9
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
10
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
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