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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
145
Konsumentenverhalten
145
Advertising effects
89
Werbewirkung
89
Advertising
70
Werbung
70
Brand image
32
Markenimage
32
Brand management
31
Markenführung
31
Internet marketing
27
Online-Marketing
27
Brand
19
Markenartikel
19
Product Placement
18
Product placement
18
Social Web
15
Social web
15
Viral marketing
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Virales Marketing
14
advertising
14
Gender
13
Geschlecht
13
USA
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United States
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Children
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Cognition
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Kognition
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persuasion knowledge
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Emotion
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Perception
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Sponsorship
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Computerspiel
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Dens, Nathalie
6
Pelsmacker, Patrick de
6
Smit, Edith G.
5
Chang, Chun-Tuan
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Diehl, Sandra
3
Eisend, Martin
3
Ko, Eunju
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Sung, Yongjun
3
Yoo, Chan Yun
3
Andras, Trina Larsen
2
Avramova, Yana R.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Buijzen, Moniek
2
Chang, Chingching
2
Chang, Hua
2
Choi, Yung Kyun
2
Dahlén, Micael
2
Fransen, Marieke L.
2
Gentry, James W.
2
Ham, Chang-Dae
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
Jun, Sunkyu
2
King, Karen Whitehill
2
Knoll, Johannes
2
Koinig, Isabell
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Neijens, Peter C.
2
Phillips, Barbara J.
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Prendergast, Gerard P.
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
515
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
374
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
321
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
301
Tourism management : research, policies, practice
301
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
145
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1
On electronic word-of-mouth diffusion in social networks : curiosity and influence
Fang, Yu-Hui
;
Tang, Kwei
;
Li, Chia-Ying
;
Wu, Chia-Chi
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 360-384
Persistent link: https://www.econbiz.de/10011881842
Saved in:
2
Influences of motivations and lifestyles on intentions to use smartphone applications
Kim, Juran
;
Lee, Ki Hoon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 385-401
Persistent link: https://www.econbiz.de/10011881848
Saved in:
3
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
4
Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun
;
Yoo, Chan Yun
;
Yoon, Sukki
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
Saved in:
5
Taste and nutrition : the uses and effectiveness of different advertising claims in women's magazine food advertisements
Feng, Yang
;
Park, Jiwoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 482-501
Persistent link: https://www.econbiz.de/10011882021
Saved in:
6
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
7
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
8
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
9
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
10
An investigation of the influence of cinema environment on advertising effectiveness
Yuan, Sheng
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10011882038
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