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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Internet marketing"
~subject:"Markenführung"
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Search: subject_exact:"Virtual community"
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Internet marketing
Markenführung
Social Web
237
Social web
237
Consumer behaviour
128
Konsumentenverhalten
128
Online-Marketing
128
social media
60
Brand management
58
Viral marketing
57
Virales Marketing
57
Advertising
47
Werbung
47
Advertising effects
45
Werbewirkung
45
Brand image
30
Markenimage
30
Beziehungsmarketing
23
Relationship marketing
23
Social network
18
Soziales Netzwerk
18
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17
Online-Handel
17
Public relations
17
Öffentlichkeitsarbeit
17
Marketing management
14
Marketingmanagement
14
Virtual reality
14
Virtuelle Realität
14
Emotion
13
Facebook
13
E-commerce
12
Electronic Commerce
12
Customer integration
11
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11
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11
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11
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9
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Hudders, Liselot
4
Lou, Chen
4
Cho, Chang-Hoan
3
Choi, Yung Kyun
3
Dessart, Laurence
3
Loureiro, Sandra Maria Correia
3
Arli, Denni
2
Calder, Bobby J.
2
De Jans, Steffi
2
Dens, Nathalie
2
Han, Jiyoon
2
Janssen, Loes
2
Kim, Hyejin
2
Kim, Juran
2
Kim, Taeyeon
2
Malthouse, Edward C.
2
Marbach, Julia
2
Maslowska, Ewa
2
McMillan, Sally J.
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
Park, Jae Hee
2
Park, Jin Seong
2
Pittman, Matthew
2
Poels, Karolien
2
Polonsky, Michael J.
2
Raquel, Cristiana
2
Schouten, Alexander P.
2
Song, Hayeon
2
Sung, Yongjun
2
Veirman, Marijke de
2
Veloutsou, Cleopatra
2
Youn, Seounmi
2
Abraham, Mathew
1
Agrawal, Nidhi
1
Ahn, Euijin
1
Ahn, Hoyoung
1
Ahn, Sun Joo
1
Alhabash, Saleem
1
Amrehn, Jana
1
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International journal of advertising : the review of marketing communications
International journal of consumer studies
Journal of marketing management : MM
Journal of promotion management : JPM
Journal of business research : JBR
226
International journal of internet marketing and advertising : IJIMA
117
Journal of retailing and consumer services
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
Technological forecasting & social change : an international journal
62
Journal of marketing communications
61
The journal of product & brand management
61
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of promotion management : innovations in planning and applied research
54
The journal of brand management : an international journal
54
Tourism management : research, policies, practice
51
Business horizons
48
Information systems research : ISR
46
International journal of hospitality management
46
Journal of internet commerce
45
Cogent business & management
42
Journal of management information systems : JMIS
42
International journal of electronic marketing and retailing : IJEMR
39
International journal of technology marketing : IJTMkt
35
Journal of marketing
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
SpringerLink / Bücher
35
Marketing intelligence & planning
34
Journal of strategic marketing
33
International journal of contemporary hospitality management
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Journal of electronic commerce research : JECR
31
Springer eBook Collection
31
Electronic commerce research
29
International journal of business information systems : IJBIS
29
Psychology & marketing
29
Journal of advertising research
28
International journal of e-business research : an official publication of the Information Resources Management Association
26
Journal of hospitality marketing & management
26
Journal of travel and tourism marketing
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
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ECONIS (ZBW)
143
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143
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1
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
3
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
4
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
5
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
6
Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee
;
Bhattacharjee, Abhigyan
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
Saved in:
7
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
8
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
9
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
10
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
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