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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of networking and virtual organisations : IJNVO"
~subject:"Social Web"
~subject:"Virtual reality"
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Social Web
Virtual reality
Social web
140
Internet marketing
67
Online-Marketing
67
Consumer behaviour
53
Konsumentenverhalten
53
Advertising
44
Werbung
44
Advertising effects
37
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37
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27
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27
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27
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27
social media
24
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Hudders, Liselot
4
Cho, Chang-Hoan
3
Choi, Yung Kyun
3
Liu, Dongbo
3
Lou, Chen
3
Bigné Alcañiz, J. Enrique
2
Carter, Bryan W.
2
Connolly, Regina
2
De Jans, Steffi
2
Hu, Suya
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Janssen, Loes
2
Kim, Hyejin
2
Kim, Juran
2
Kim, Kyung Hoon
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Kim, Taeyeon
2
Ko, Eunju
2
Li, Minjie
2
Molka-Danielsen, Judith
2
Park, Jin Seong
2
Peng, Xiao
2
Poels, Karolien
2
Schouten, Alexander P.
2
Song, Hayeon
2
Veirman, Marijke de
2
Xu, Di
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Yoon, Hye Jin
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Youn, Seounmi
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Abreu Gonçalves, Fernando
1
Ahn, Mark J.
1
Ahn, Sun Joo
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Ala-Mursula, Leena
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Alhabash, Saleem
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1
Amrehn, Jana
1
An, Soontae
1
Ang, Lawrence
1
Apaolaza, Vanessa
1
Aparecida de Mattos, Claudia
1
Araújo, Samuel Moreira Abreu
1
Asmat Nizam Abdul Talib
1
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International journal of advertising : the review of marketing communications
International journal of networking and virtual organisations : IJNVO
Journal of business research : JBR
461
Technological forecasting & social change : an international journal
255
Journal of retailing and consumer services
253
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
218
International journal of internet marketing and advertising : IJIMA
150
SpringerLink / Bücher
147
Information systems research : ISR
145
Tourism management : research, policies, practice
133
Journal of management information systems : JMIS
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
111
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Business horizons
97
Psychology & marketing
97
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection
93
International journal of hospitality management
90
Management information systems : mis quarterly
88
International journal of business information systems : IJBIS
86
Journal of marketing communications
84
Electronic commerce research
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of internet commerce
77
Journal of promotion management : innovations in planning and applied research
77
Journal of marketing management : MM
74
Cogent business & management
72
Journal of travel and tourism marketing
71
Journal of electronic commerce research : JECR
69
The journal of product & brand management
69
The journal of brand management : an international journal
68
International journal of technology marketing : IJTMkt
67
International journal of electronic commerce : IJEC
66
Journal of information & knowledge management : JIKM
66
International journal of electronic marketing and retailing : IJEMR
64
Journal of marketing
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of organizational computing and electronic commerce
56
Journal of advertising research
55
CESifo working papers
54
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Source
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ECONIS (ZBW)
154
Showing
1
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10
of
154
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1
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
2
On the analysis of online and periodic virtual network embedding in multi-domain environments
Araújo, Samuel Moreira Abreu
;
Souza, Fernanda Sumika …
- In:
International journal of networking and virtual …
24
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012515639
Saved in:
3
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
4
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
5
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
6
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
7
A reliable peer-to-peer storage framework based on virtual peers model
He, Hong
- In:
International journal of networking and virtual …
22
(
2020
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10012178110
Saved in:
8
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
9
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
10
Wireless network for computer puzzle online software cloud platform based on CBIR and sustainable computing
Bing, Sun
- In:
International journal of networking and virtual …
25
(
2021
)
2
,
pp. 197-212
Persistent link: https://www.econbiz.de/10012672125
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