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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Credibility"
~subject:"Internet marketing"
~subject:"Markentransfer"
~subject:"celebrity endorsement"
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Credibility
Internet marketing
Markentransfer
celebrity endorsement
Celebrity endorsement
24
Celebrity-Werbung
24
Advertising effects
22
Werbewirkung
22
Consumer behaviour
16
Konsumentenverhalten
16
Athletes
10
Sportler
10
Brand image
9
Markenimage
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7
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Sports marketing
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Endorsement
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celebrity endorsements
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celebrity endorser
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Kim, Taehee
2
Arai, Akiko
1
Brigham, Christopher
1
Chang, Hua
1
Chang, Kyungro
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Chang, Yongwan
1
Choi, Yung Kyun
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Crespo, Cátia Fernandes
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Ferreira, Alcina Gaspar
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Seo, Hyo Min
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Song, Sanga
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Tasci, Asli
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Tsai, Wanhsiu Sunny
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Verspaget, Maegan
1
Yi, U-yŏng
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Zhang, Lingling
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International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
Psychology & marketing
9
Journal of business research : JBR
7
Journal of promotion management : JPM
7
Journal of promotion management : innovations in planning and applied research
7
Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of retailing and consumer services
5
International journal of internet marketing and advertising : IJIMA
4
The journal of product & brand management
4
Cogent business & management
3
Global business review
3
International journal of hospitality management
3
International journal of Indian culture and business management
2
International journal of management practice : IJMP
2
International journal of sport management and marketing : IJSMM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Nepalese journal of finance : a publication of Uniglobe College
2
Organizations and markets in emerging economies
2
Pakistan journal of commerce and social sciences
2
The journal of brand management : an international journal
2
Tourism management perspectives : TMP
2
Academia : revista Latinoamericana de administración
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asian Academy of Management journal : AAMJ
1
Asian African journal of economics and econometrics
1
Celebrity, convergence and transformation
1
Central European business review : CEBR
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
Economics, management and financial markets
1
Essentials
1
EuroMed journal of management : EMJM
1
European journal of marketing : EJM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Global marketing strategies for the promotion of luxury goods
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ECONIS (ZBW)
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1
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
2
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
3
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
4
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
5
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
6
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
7
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
8
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
9
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
10
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
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