//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International marketing review"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Ge, Jiaye"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Country-of-origin"
~subject:"Digitalisierung"
~subject:"Foreign brand"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 18 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Country-of-origin
Digitalisierung
Foreign brand
Indien
Konsumentenverhalten
Markenführung
Brand management
5
Brand
4
Markenartikel
4
Brand image
3
Markenimage
3
Cultural identity
2
Designation of origin
2
Herkunftsbezeichnung
2
Kulturelle Identität
2
Advertising
1
Advertising effects
1
Augmented reality
1
Beziehungsmarketing
1
Brand competence
1
Brand experience
1
Brand innovativeness
1
Brand positioning
1
Brand transgression
1
Brand-nation connection
1
Brands
1
Buffering effect
1
Construal level
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate sustainability efforts
1
Cultural branding
1
Cultural distance
1
Cultural tightness and looseness
1
Dienstleistungsqualität
1
Digital platform
1
Digitale Plattform
1
Gesundheitsreform
1
Globalisierung
1
Globalization
1
Health care reform
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
6
Language
All
English
Spanish
Author
All
Beatty, Sharon E.
Ge, Jiaye
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Matthes, Jörg
6
Naderer, Brigitte
6
Shukla, Paurav
6
Yoon, Sukki
6
Bang, Hye Jin
5
Choi, Dongwon
5
Dens, Nathalie
5
Ko, Eunju
5
Lou, Chen
5
Magnusson, Peter
5
Zdravkovic, Srdan
5
Barnes, Bradley R.
4
Boerman, Sophie C.
4
Choi, Yung Kyun
4
Christodoulides, George
4
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Hudders, Liselot
4
Kim, Kacy K.
4
Pelsmacker, Patrick de
4
Sung, Yongjun
4
Taylor, Charles Raymond
4
Westjohn, Stanford A.
4
Wojdynski, Bartosz W.
4
Yoon, Hye Jin
4
Youn, Seounmi
4
Beckert, Johannes
3
Eisend, Martin
3
Evans, Nathaniel J.
3
Haley, Eric John
3
Japutra, Arnold
3
Kim, Eunjin
3
Michaelidou, Nina
3
Pangarkar, Aniruddha
3
Pittman, Matthew
3
Septianto, Felix
3
Verlegh, Peeter
3
Wang, Cheng Lu
3
Wu, Linwan
3
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
International marketing review
Journal of business research : JBR
47
Journal of retailing and consumer services
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
6
European management journal
5
International journal of consumer studies
5
Technological forecasting & social change : an international journal
5
Asia Pacific journal of marketing and logistics
4
Business strategy and the environment
3
International journal of market research
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of consumer marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
2
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
5
The influence of flow experience in the augmented reality context on psychological ownership
Yuan, Chunlin
;
Wang, Shuman
;
Yu, Xiaolei
;
Kim, Kyung Hoon
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 922-944
Persistent link: https://www.econbiz.de/10012623907
Saved in:
6
Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->