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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International marketing review"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
344
Konsumentenverhalten
344
Advertising effects
142
Werbewirkung
142
Advertising
126
Werbung
126
Brand management
106
Markenführung
106
Markenimage
90
Internet marketing
82
Online-Marketing
82
Social Web
54
Social web
54
International marketing
48
Internationales Marketing
46
Brand
44
Markenartikel
44
Designation of origin
41
Herkunftsbezeichnung
41
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34
Luxusgüter
34
Emotion
26
China
22
Cultural identity
22
Kulturelle Identität
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Personality psychology
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Persönlichkeitspsychologie
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Marketingmanagement
20
Viral marketing
20
Virales Marketing
20
Beziehungsmarketing
17
Relationship marketing
17
persuasion knowledge
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Cognition
16
Kognition
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advertising
16
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15
Psychology of advertising
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English
90
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Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Matthes, Jörg
3
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Ge, Jiaye
2
Han, C. M.
2
He, Jiaxun
2
Ko, Eunju
2
Moon, Byeong-joon
2
Naderer, Brigitte
2
Shukla, Paurav
2
Sung, Yongjun
2
Ahn, Jungyong
1
Alharbi, Khalid
1
Andéhn, Mikael
1
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Babin, Barry J.
1
Baek, Tae Hyun
1
Baier, Daniel
1
Balabanis, George
1
Balasubramanian, Siva Kumar
1
Bang, Hye Jin
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
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Bhattacharjee, Debashree Roy
1
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1
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1
Boerman, Sophie C.
1
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1
Brand, Benedikt
1
Bravo Velázquez, Alberto
1
Breberina, Jovica
1
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1
Brison, Natasha T.
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International journal of advertising : the review of marketing communications
International marketing review
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
47
Marketing letters : a journal of research in marketing
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
90
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90
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1
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
2
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
3
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
4
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
5
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
6
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
7
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
8
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
9
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
10
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
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