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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"JMM : the international journal on media management"
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Search: subject:"television"
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Fernsehprogramm
14
Television programme
14
Fernsehwerbung
13
Television advertising
13
USA
13
United States
13
Advertising effects
10
Werbewirkung
10
Fernsehen
9
Television
9
Fernsehsender
7
Television industry
7
Consumer behaviour
5
Konsumentenverhalten
5
Advertising
4
Internet marketing
4
Media usage
4
Mediennutzung
4
Online-Marketing
4
Werbung
4
Brand image
3
Brand management
3
Commercial television
3
Innovation adoption
3
Innovation diffusion
3
Innovationsakzeptanz
3
Innovationsdiffusion
3
Markenführung
3
Markenimage
3
Measurement
3
Messung
3
Privater Fernsehsender
3
Target group
3
Zielgruppe
3
Advertising planning
2
Auskunftspflicht
2
Bespielte Medien
2
Broadcasting finance
2
Business model
2
Cable television
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Article
38
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Article in journal
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38
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English
38
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Ferguson, Douglas A.
3
Greer, Clark F.
3
Coffey, Amy Jo
2
Adams-Bloom, Terry
1
Altmeppen, Klaus-Dieter
1
Bayo-Moriones, Alberto
1
Beckert, Johannes
1
Cha, Jiyoung
1
Chan-Olmsted, Sylvia M.
1
Cheong, Yunjae
1
Choi, Eunjoo
1
Chon, Bum Soo
1
Cleary, Johanna
1
Ducey, Richard V.
1
Etayo, Cristina
1
Faustino, Paulo
1
Fortunato, John A.
1
Gimpel, Gregory
1
Gutiérrez Rentería, Maria Elena
1
Haberkorn, Kristen A.
1
Hino, Hayiel
1
Kendrick, Alice
1
Kim, Hyuksoo
1
Kim, Kihan
1
Koch, Thomas
1
Kosterich, Allie
1
Krcmar, Marina
1
Ku, Linlin
1
Kwon, Kyounghee Hazel
1
Lantzsch, Katja
1
Lapierre, Matthew A.
1
Lis, Bettina
1
Liu, Yu-li
1
Locke, Sarah J.
1
Malhotra, Naresh K.
1
Matteucci, Nicola
1
Matthes, Jörg
1
Naderer, Brigitte
1
Newton, Gregory D.
1
Noh, Yeayoung
1
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International journal of advertising : the review of marketing communications
JMM : the international journal on media management
The journal of media economics
118
Journal of advertising research
86
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of sports economics
23
Media-Perspektiven
22
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Journal of business research : JBR
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Applied economics
12
Prometheus : critical studies in innovation
11
Technological forecasting & social change : an international journal
11
The journal of industrial economics
11
International journal of sport finance
10
Journal of cultural economics
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of regulatory economics
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
The American economic review
10
Applied economics letters
9
International journal of industrial organization
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of travel and tourism marketing
9
Marketing intelligence & planning
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The Rand journal of economics
9
The journal of law & economics
9
Economics letters
8
International journal of sports marketing & sponsorship
8
International journal on media management : JMM
8
Journal of economics & management strategy : JEMS
8
The economic journal : the journal of the Royal Economic Society
8
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ECONIS (ZBW)
38
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1
Commercial audience retention of
television
programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
2
Ad typicality judgments in the processing of creative
television
ads
Peterson, Mark
;
Malhotra, Naresh K.
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
Saved in:
3
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
4
Revisiting quality
television
: audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
Saved in:
5
A first step in unraveling synced advertising effectiveness
Segijn, Claire M.
;
Voorveld, Hilde
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 124-143
Persistent link: https://www.econbiz.de/10012498505
Saved in:
6
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
7
Windowed distribution strategies for substitutive
television
content : an audience-centric typology
Shay, Ronen
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
Saved in:
8
No more status quo! : Canadian web-series creators’ entrepreneurial motives through a contextualized "entrepreneuring as emancipation" framework
Zboralska, Emilia
- In:
JMM : the international journal on media management
19
(
2017
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011696369
Saved in:
9
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
10
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
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