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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Germany"
~subject:"Social web"
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Germany
Social web
Brand management
131
Markenführung
131
Consumer behaviour
103
Konsumentenverhalten
103
Brand image
59
Markenimage
59
Brand
49
Fashion
49
Mode
49
Markenartikel
48
Advertising effects
44
Werbewirkung
44
Luxury goods
41
Luxusgüter
41
Internet marketing
37
Online-Marketing
37
Social Web
32
Advertising
31
Werbung
30
Beziehungsmarketing
17
Relationship marketing
17
Bekleidungsindustrie
15
Clothing industry
15
Marketing management
10
Marketingmanagement
10
Textile distribution
10
Textilhandel
10
Brand loyalty
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Personality psychology
8
Persönlichkeitspsychologie
8
Bekleidung
7
Clothing
7
Instagram
7
Product Placement
7
Product placement
7
Branding
6
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32
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Dens, Nathalie
2
Hudders, Liselot
2
Kim, Jiyoung
2
Veirman, Marijke de
2
Ang, Lawrence
1
Berlanga Silvente, Vanesa
1
Buzeta, Cristian
1
Casais, Beatriz
1
Chan, Terri H.
1
Cho, Eunjoo
1
Choi, Sungchul
1
Choi, Yun Jung
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
Danbury, Annie
1
De Jans, Steffi
1
De Keyzer, Freya
1
Del Olmo Arriaga, Josep Lluis
1
Duff, Brittany R. L.
1
Einwiller, Sabine
1
Geissinger, Andrea
1
Gomes, Lucilene Ribeiro
1
Han, Jiyoon
1
Hsu, Li-Chun
1
Kanthavanich, Poramate
1
Kim, Hye-yŏng
1
Kim, Hyejin
1
Kim, Hyeonsoo
1
Kim, Mikyoung
1
Kim, Taeyeon
1
Kim, Yoojung
1
Ko, Eunju
1
Koronaki, Eirini
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Laurell, Christofer
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Le, Linh Ha
1
Lee, Seung-eun
1
Lee, Seungae
1
Lee, Yuri
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Leung, Xi Y.
1
Lou, Chen
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International journal of advertising : the review of marketing communications
Journal of fashion marketing and management
SpringerLink / Bücher
134
Journal of business research : JBR
105
The journal of brand management : an international journal
60
The journal of product & brand management
59
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
48
Innovatives Markenmanagement
39
Springer eBook Collection / Business and Economics
32
Research
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Gabler Edition Wissenschaft
26
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
22
Springer eBook Collection
22
Business horizons
20
Journal of marketing management : MM
20
Marketing intelligence & planning
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Gabler Research
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing
15
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
13
Social Branding : Strategien - Praxisbeispiele - Perspektiven
13
Asia Pacific journal of marketing and logistics
12
Employer Branding : Arbeitgeber positionieren und präsentieren
12
Springer Proceedings in Business and Economics
12
Technological forecasting & social change : an international journal
12
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
European Sport management quarterly : ESMQ
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
3
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
4
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
5
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
6
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
7
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
8
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
9
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
10
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
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