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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of international consumer marketing"
~source:"econis"
~subject:"Brand management"
~subject:"Comparison"
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Search: subject_exact:"Werbetest"
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Brand management
Comparison
Advertising effects
229
Werbewirkung
229
Advertising
177
Werbung
177
Consumer behaviour
158
Konsumentenverhalten
158
Internet marketing
81
Online-Marketing
81
Markenführung
48
Social Web
36
Social web
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Brand image
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Markenimage
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advertising
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Brand
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Celebrity endorsement
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Celebrity-Werbung
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Markenartikel
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Psychology of advertising
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Werbepsychologie
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persuasion knowledge
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Emotion
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Gender
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Geschlecht
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Product Placement
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Product placement
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Humor
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Luxury goods
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Luxusgüter
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Personality psychology
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Persönlichkeitspsychologie
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Target group
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Zielgruppe
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social media
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Bibliometrics
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Bibliometrie
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Ko, Eunju
3
Matthes, Jörg
3
Naderer, Brigitte
3
Hayes, Jameson L.
2
Allan, David
1
An, Donghwy
1
Anand, Sandip
1
Anglada-Tort, Manuel
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Balasubramanian, Siva Kumar
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1
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1
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1
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1
Britt, Brian C.
1
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1
Chang, Chingching
1
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1
Choi, Sungchul
1
Choi, Yung Kyun
1
Clark, Ronald A.
1
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1
Dens, Nathalie
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International journal of advertising : the review of marketing communications
Journal of international consumer marketing
Journal of business research : JBR
52
Journal of marketing communications
40
International journal of advertising : the quarterly review of marketing communications
36
The journal of product & brand management
32
Journal of advertising research
27
Journal of promotion management : JPM
27
The journal of brand management : an international journal
26
Psychology & marketing
24
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
19
Journal of retailing and consumer services
16
SpringerLink / Bücher
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing : ZFP ; journal of research and management
14
European journal of marketing : EJM
12
Journal of advertising : official publication of the American Academy of Advertising
11
Marketing letters : a journal of research in marketing
11
Marketing intelligence & planning
10
Asia Pacific journal of marketing and logistics
9
International journal of sports marketing & sponsorship
9
Journal of global marketing
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
The journal of consumer marketing
9
Journal of marketing research : JMR
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of current issues and research in advertising : JCIRA
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of strategic marketing
7
Springer eBook Collection / Business and Economics
7
International journal of consumer studies
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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31
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
32
Grotesque imagery enhances the persuasiveness of luxury brand advertising
An, Donghwy
;
Lee, Chulsung
;
Kim, Janghyun
;
Youn, Nara
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 783-801
Persistent link: https://www.econbiz.de/10012260276
Saved in:
33
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
34
Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung
;
Luk, Ka Yi
;
Xia, Binfang
;
Xu, Nan
;
Yin, Xinzhu
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
Saved in:
35
Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
36
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
37
Understanding digital advertising and branding : an introduction to the International Journal of Advertising special issue on new developments in advertising in China
Zou, Shaoming
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1181-1182
Persistent link: https://www.econbiz.de/10012395649
Saved in:
38
Warmth effect in advertising : the effect of male endorsers' warmth on brand attitude
Zhang, Hongxia
;
Zheng, Xiaoying
;
Zhang, Xuan
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10012395653
Saved in:
39
"Touching with heart, reasoning by truth!" : the impact of brand cues on mini-film advertising effect
Wu, Tung-Ju
;
Xu, Ting
;
Li, Lydia Qianqian
;
Yuan, Kuo-Shu
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1322-1350
Persistent link: https://www.econbiz.de/10012395659
Saved in:
40
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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