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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~person:"Ahuvia, Aaron"
~person:"Bagozzi, Richard P."
~person:"Bilro, Ricardo Godinho"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Comparative advertising"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
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Consumer behaviour
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6
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6
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Ahuvia, Aaron
Bagozzi, Richard P.
Bilro, Ricardo Godinho
Wen, Taylor Jing
Yoon, Sukki
10
Kim, Jungkeun
9
Woodside, Arch G.
9
Yi, Youjae
9
Loureiro, Sandra Maria Correia
8
Sung, Yongjun
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Bang, Hye Jin
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Herrmann, Andreas
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Lou, Chen
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Septianto, Felix
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Thomas, Veronica L.
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Bigné Alcañiz, J. Enrique
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Eisend, Martin
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Kim, Kacy K.
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Lim, Weng Marc
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Matthes, Jörg
5
Naderer, Brigitte
5
Park, Jooyoung
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Sauer, Nicola E.
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Schmitt, Bernd
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Shukla, Paurav
5
Spence, Charles
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Sprott, David E.
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Wojdynski, Bartosz W.
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Yang, Jing
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Barone, Michael J.
4
Das, Gopal
4
Evans, Nathaniel J.
4
Filieri, Raffaele
4
Gvili, Yaniv
4
Hollebeek, Linda D.
4
Kim, Jooyoung
4
Ko, Eunju
4
Ladeira, Wagner Junior
4
Pitt, Leyland F.
4
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Psychology & marketing
Journal of the Academy of Marketing Science
5
Journal of business research : JBR
3
Journal of current issues and research in advertising
3
Handbook of brand relationships
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of service research
2
Marketing : journal of research and management
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
Digital marketing : global strategies from the world's leading experts
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
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Journal of service management
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Journal of world business : JWB
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Management decision : MD
1
Management information systems : mis quarterly
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ECONIS (ZBW)
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1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
3
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
4
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
5
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
6
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
7
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
8
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
9
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
10
Make it your own : how process valence and self-construal affect evaluation of self-made products
Atakan, Sukriye Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
Psychology & marketing
31
(
2014
)
6
,
pp. 451-468
Persistent link: https://www.econbiz.de/10010362498
Saved in:
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