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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Relationship marketing"
~subject:"persuasion knowledge"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Relationship marketing
persuasion knowledge
Consumer behaviour
1,026
Konsumentenverhalten
1,025
Brand management
441
Markenführung
441
Brand image
366
Markenimage
366
Werbewirkung
265
Brand
249
Markenartikel
247
Advertising
184
Werbung
183
Internet marketing
178
Online-Marketing
178
Beziehungsmarketing
162
Social Web
157
Social web
157
Emotion
89
Viral marketing
78
Virales Marketing
78
Luxury goods
56
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Marketing management
56
Marketingmanagement
55
Personality psychology
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Persönlichkeitspsychologie
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Brand loyalty
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Experiment
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Perception
42
Wahrnehmung
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Kundenzufriedenheit
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Online retailing
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Online-Handel
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430
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Yoon, Sukki
6
Guzman, Francisco
5
Kim, Kacy K.
5
Loureiro, Sandra Maria Correia
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Lou, Chen
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Balasubramanian, Siva Kumar
3
Bang Nguyen Viet
3
Beckert, Johannes
3
Boerman, Sophie C.
3
Breves, Priska
3
Choi, Dongwon
3
Feng, Yang
3
Kim, Hye-yŏng
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Yoon-Joo
3
Schramm, Holger
3
Taylor, Charles Raymond
3
Wen, Taylor Jing
3
Xie, Quan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Arora, Nilesh
2
Bilro, Ricardo Godinho
2
Biswas, Abhijit
2
Boutsouki, Christina
2
Broyles, S. Allen
2
Chen, Qimei
2
Choi, Chang-Won
2
Chrysochou, Polymeros
2
Dens, Nathalie
2
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2
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
The journal of product & brand management
Journal of retailing and consumer services
629
Journal of business research : JBR
512
International journal of hospitality management
279
Journal of marketing communications
158
The journal of services marketing
156
Psychology & marketing
151
Journal of hospitality marketing & management
128
Cogent business & management
120
Journal of travel and tourism marketing
119
International journal of contemporary hospitality management
117
Asia Pacific journal of marketing and logistics
113
The journal of brand management : an international journal
104
European journal of marketing : EJM
101
International journal of advertising : the quarterly review of marketing communications
96
Journal of the Academy of Marketing Science
96
Tourism management : research, policies, practice
90
International journal of internet marketing and advertising : IJIMA
89
The service industries journal
84
Journal of retailing
82
Marketing intelligence & planning
79
Journal of marketing
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Services marketing quarterly
76
Journal of strategic marketing
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of promotion management : JPM
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
70
Journal of service management
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
The international review of retail, distribution and consumer research
65
International journal of electronic marketing and retailing : IJEMR
63
International journal of retail & distribution management
63
Journal of service research : JSR
62
Industrial marketing management : the international journal for industrial and high-tech firms
59
International journal of consumer studies
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
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ECONIS (ZBW)
430
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1
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430
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
4
Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
5
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
6
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
7
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
8
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
9
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
10
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
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