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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Ahuvia, Aaron"
~person:"Bagozzi, Richard P."
~person:"Bilro, Ricardo Godinho"
~person:"Schramm, Holger"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Comparative advertising"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"Markenimage"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Cognition
Comparative advertising
Comparison
Customer satisfaction
Markenimage
persuasion knowledge
Consumer behaviour
10
Konsumentenverhalten
10
Werbewirkung
6
Brand image
5
Brand management
5
Markenführung
5
Brand
4
Emotion
4
Markenartikel
4
Advertising
3
Beziehungsmarketing
3
Relationship marketing
3
Werbung
3
Brand love
2
Brand loyalty
2
Confidence
2
Internet marketing
2
Online-Marketing
2
Psychology of advertising
2
Social Web
2
Social web
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Vergleichende Werbung
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Vertrauen
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Werbepsychologie
2
affect priming
2
comparative advertising
2
3D movies
1
Affective persuasion
1
Brand attachment
1
Brand authenticity
1
Brand placement
1
Brand trust
1
C-OAR-SE method
1
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Ahuvia, Aaron
Bagozzi, Richard P.
Bilro, Ricardo Godinho
Schramm, Holger
Wen, Taylor Jing
Yoon, Sukki
6
Bang, Hye Jin
5
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Yang, Jing
5
Choi, Dongwon
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Boerman, Sophie C.
3
Breves, Priska
3
Feng, Yang
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Jong-Ho
3
Lee, Yoon-Joo
3
Lou, Chen
3
Sung, Yongjun
3
Taylor, Charles Raymond
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Arora, Nilesh
2
Bae, Mikyeung
2
Batra, Rajeev
2
Biswas, Abhijit
2
Boutsouki, Christina
2
Choi, Chang-Won
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Duff, Brittany R. L.
2
Gistri, Giacomo
2
Guha, Abhijit
2
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Journal of current issues and research in advertising
3
Journal of business research : JBR
2
Psychology & marketing
2
Cogent business & management
1
Consumer brand relationships : meaning, measuring, managing
1
European journal of marketing : EJM
1
Handbook of brand relationships
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer behaviour
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
9
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9
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1
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
2
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
3
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
4
Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
Liebers, Nicole
;
Breves, Priska
;
Schallhorn, Christiana
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012179066
Saved in:
5
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
6
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
7
Good for the feelings, bad for the memory : the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
Breves, Priska
;
Schramm, Holger
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1264-1285
Persistent link: https://www.econbiz.de/10012200377
Saved in:
8
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
9
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
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