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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Ahuvia, Aaron"
~person:"Bagozzi, Richard P."
~person:"Bilro, Ricardo Godinho"
~person:"Schramm, Holger"
~person:"Wen, Taylor Jing"
~subject:"Beziehungsmarketing"
~subject:"Cognition"
~subject:"Comparative advertising"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Cognition
Comparative advertising
Comparison
Customer satisfaction
persuasion knowledge
Consumer behaviour
10
Konsumentenverhalten
10
Advertising effects
6
Werbewirkung
6
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Brand
4
Emotion
4
Markenartikel
4
Advertising
3
Relationship marketing
3
Werbung
3
Brand love
2
Brand loyalty
2
Confidence
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Internet marketing
2
Online-Marketing
2
Psychology of advertising
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Social Web
2
Social web
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Vergleichende Werbung
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Vertrauen
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Werbepsychologie
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affect priming
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comparative advertising
2
3D movies
1
Affective persuasion
1
Brand attachment
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Brand authenticity
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Brand placement
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Brand trust
1
C-OAR-SE method
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Ahuvia, Aaron
Bagozzi, Richard P.
Bilro, Ricardo Godinho
Schramm, Holger
Wen, Taylor Jing
Naderer, Brigitte
4
Boerman, Sophie C.
3
Loureiro, Sandra Maria Correia
3
Matthes, Jörg
3
Wu, Linwan
3
Beckert, Johannes
2
Breves, Priska
2
Chen, Qimei
2
Doorn, Jenny van
2
Evans, Nathaniel J.
2
Kim, Hye Young
2
Kim, Seunghyun
2
Lee, Jong-Ho
2
Lim, Jeen-su
2
Müller, Céline M.
2
Song, Ji Hee
2
Sung, Yongjun
2
Winterich, Karen Page
2
Wojdynski, Bartosz W.
2
Yoon, Carolyn
2
Youn, Seounmi
2
Aali, Abdulrahman Yousef al-
1
Abulaiti, Gulimire
1
Ahn, Hongmin
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amrehn, Jana
1
Applequist, Janelle
1
Aravindakshan, Ashwin
1
Ardekani, Saeid Saeida
1
Badenes-Rocha, Alberto
1
Bahtiar Mohamad
1
Bang, Hye Jin
1
Barone, Michael J.
1
Batra, Rajeev
1
Bechara, Antoine
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Consumer-brand relationships : theory and practice
1
European journal of marketing : EJM
1
Handbook of brand relationships
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
8
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1
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
2
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
3
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
6
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
7
Good for the feelings, bad for the memory : the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
Breves, Priska
;
Schramm, Holger
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1264-1285
Persistent link: https://www.econbiz.de/10012200377
Saved in:
8
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
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