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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Boerman, Sophie C."
~person:"Boutsouki, Christina"
~person:"Dens, Nathalie"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"Markenführung"
~subject:"Product placement"
~subject:"comparative advertising"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Cognition
Comparison
Customer satisfaction
Markenführung
Product placement
comparative advertising
persuasion knowledge
Consumer behaviour
10
Konsumentenverhalten
10
Werbewirkung
9
Advertising
4
Werbung
4
Brand management
3
Product Placement
3
Brand
2
Brand image
2
Brand placement
2
Comparative advertising
2
Emotion
2
Internet marketing
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Markenartikel
2
Markenimage
2
Online-Marketing
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Vergleichende Werbung
2
affect priming
2
disclosure
2
Aesthetics
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Affective persuasion
1
Associative Network Theory
1
Bibliometrics
1
Bibliometrie
1
Brand familiarity
1
Brand placement in fiction
1
Consumer privacy
1
Corporate disclosure
1
Data protection
1
Datenschutz
1
Google Ads
1
Influencer marketing
1
Instagram
1
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Boerman, Sophie C.
Boutsouki, Christina
Dens, Nathalie
Wen, Taylor Jing
Yoon, Sukki
6
Bang, Hye Jin
5
Kim, Kacy K.
5
Lou, Chen
5
Loureiro, Sandra Maria Correia
5
Wojdynski, Bartosz W.
5
Choi, Dongwon
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Yang, Jing
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Breves, Priska
3
Feng, Yang
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Jong-Ho
3
Lee, Yoon-Joo
3
Schramm, Holger
3
Sung, Yongjun
3
Taylor, Charles Raymond
3
Xie, Quan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Ahuvia, Aaron
2
Arora, Nilesh
2
Bae, Mikyeung
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bilro, Ricardo Godinho
2
Chen, Qimei
2
Choi, Chang-Won
2
Dodoo, Naa Amponsah
2
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
International journal of advertising : the quarterly review of marketing communications
8
Journal of business research : JBR
3
Journal of current issues and research in advertising
3
Journal of electronic commerce research : JECR
3
Journal of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of brand management : an international journal
2
Electronic commerce research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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1
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
Α path to our heart : visual metaphors and “white” space in advertising aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
5
Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
Saved in:
6
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
7
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
8
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
9
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
10
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
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