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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Boerman, Sophie C."
~person:"Dens, Nathalie"
~person:"Feng, Yang"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Cognition
Comparison
Customer satisfaction
persuasion knowledge
Consumer behaviour
11
Konsumentenverhalten
11
Werbewirkung
10
Advertising
5
Werbung
5
Brand management
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
Corporate disclosure
3
Product Placement
3
Product placement
3
Unternehmenspublizität
3
sponsorship disclosure
3
Brand
2
Brand image
2
Brand placement
2
Comparative advertising
2
Emotion
2
Influencer marketing
2
Instagram
2
Markenartikel
2
Markenimage
2
Marketing management
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Marketingmanagement
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Sponsoring
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Sponsorship
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Vergleichende Werbung
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affect priming
2
comparative advertising
2
disclosure
2
Affective persuasion
1
Associative Network Theory
1
Augmented reality
1
Auskunftspflicht
1
Bibliometrics
1
Bibliometrie
1
Brand familiarity
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11
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Boerman, Sophie C.
Dens, Nathalie
Feng, Yang
Wen, Taylor Jing
Yoon, Sukki
6
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Breves, Priska
3
Choi, Dongwon
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Jong-Ho
3
Lee, Yoon-Joo
3
Lou, Chen
3
Schramm, Holger
3
Taylor, Charles Raymond
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Arora, Nilesh
2
Boutsouki, Christina
2
Choi, Chang-Won
2
Dodoo, Naa Amponsah
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Hüttl-Maack, Verena
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Eunice
2
Kim, Hye Young
2
Kim, Hye-yŏng
2
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
International journal of advertising : the quarterly review of marketing communications
8
Journal of current issues and research in advertising
4
Journal of business research : JBR
3
Journal of electronic commerce research : JECR
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Electronic commerce research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
11
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1
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
3
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
4
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
5
A sponsorship disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts
Lou, Chen
;
Ma, Wenjuan
;
Feng, Yang
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 278-305
Persistent link: https://www.econbiz.de/10012423613
Saved in:
6
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
7
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
8
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
9
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
10
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
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