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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Evans, Nathaniel J."
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Comparison
Customer satisfaction
Markenartikel
persuasion knowledge
Consumer behaviour
7
Konsumentenverhalten
7
Werbewirkung
7
Advertising
6
Werbung
6
Internet marketing
3
Online-Marketing
3
Comparative advertising
2
Computerspiel
2
Emotion
2
Native advertising
2
Sponsoring
2
Sponsorship
2
Vergleichende Werbung
2
Video game
2
affect priming
2
comparative advertising
2
covert advertising
2
Affective persuasion
1
Cognition
1
Corporate disclosure
1
Erwartungsbildung
1
Expectancy violations
1
Expectation formation
1
Factor analysis
1
Faktorenanalyse
1
Kognition
1
Language
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Meinung
1
Opinion
1
Psychology of advertising
1
Sponsorship transparency
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Evans, Nathaniel J.
Wen, Taylor Jing
Yoon, Sukki
6
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Choi, Yung Kyun
4
Lou, Chen
4
Loureiro, Sandra Maria Correia
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Boerman, Sophie C.
3
Breves, Priska
3
Choi, Dongwon
3
Feng, Yang
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Yoon-Joo
3
Schramm, Holger
3
Taylor, Charles Raymond
3
Xie, Quan
3
Yang, Jing
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Ahuvia, Aaron
2
Arora, Nilesh
2
Bae, Mikyeung
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bilro, Ricardo Godinho
2
Boutsouki, Christina
2
Choi, Chang-Won
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Gunasti, Kunter
2
Haley, Eric John
2
Hatzithomas, Leonidas
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
2
Journal of consumer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
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ECONIS (ZBW)
7
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1
An introduction to the special issue on native and covert advertising formats : editorial
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012200469
Saved in:
2
The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
3
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
4
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
5
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
6
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
7
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
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