The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Year of publication: |
2020
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Authors: | Wojdynski, Bartosz W. ; Evans, Nathaniel J. |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 1, p. 4-31
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Subject: | advertising recognition | covert advertising | information processing | Native advertising | persuasion knowledge | sponsorship transparency | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Sponsoring | Sponsorship |
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