//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Relationship marketing"
~subject:"persuasion knowledge"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Customer satisfaction
Relationship marketing
persuasion knowledge
Consumer behaviour
638
Konsumentenverhalten
638
Werbewirkung
232
Advertising
172
Werbung
172
Brand management
159
Markenführung
159
Internet marketing
133
Online-Marketing
133
Brand image
125
Markenimage
125
Social Web
101
Social web
101
Brand
78
Markenartikel
78
Beziehungsmarketing
66
Emotion
56
Viral marketing
53
Virales Marketing
53
Personality psychology
33
Persönlichkeitspsychologie
33
Cognition
31
Experiment
31
Kognition
31
Marketing management
31
Marketingmanagement
31
Perception
31
Wahrnehmung
31
Sales promotion
28
Verkaufsförderung
28
Online retailing
26
Online-Handel
26
Kundenzufriedenheit
24
Theorie
24
Theory
24
social media
24
Luxury goods
22
more ...
less ...
Online availability
All
Undetermined
260
Free
13
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
300
Aufsatz in Zeitschrift
300
Language
All
English
301
Author
All
Yoon, Sukki
6
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Lou, Chen
4
Loureiro, Sandra Maria Correia
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Boerman, Sophie C.
3
Breves, Priska
3
Choi, Dongwon
3
Feng, Yang
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Yoon-Joo
3
Schramm, Holger
3
Taylor, Charles Raymond
3
Wen, Taylor Jing
3
Xie, Quan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Arora, Nilesh
2
Bilro, Ricardo Godinho
2
Biswas, Abhijit
2
Boutsouki, Christina
2
Chen, Qimei
2
Choi, Chang-Won
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Doorn, Jenny van
2
Guha, Abhijit
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Hudders, Liselot
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
629
Journal of business research : JBR
512
International journal of hospitality management
279
Journal of marketing communications
158
The journal of services marketing
156
Psychology & marketing
151
The journal of product & brand management
129
Journal of hospitality marketing & management
128
Cogent business & management
120
Journal of travel and tourism marketing
119
International journal of contemporary hospitality management
117
Asia Pacific journal of marketing and logistics
113
The journal of brand management : an international journal
104
European journal of marketing : EJM
101
International journal of advertising : the quarterly review of marketing communications
96
Journal of the Academy of Marketing Science
96
Tourism management : research, policies, practice
90
International journal of internet marketing and advertising : IJIMA
89
The service industries journal
84
Journal of retailing
82
Marketing intelligence & planning
79
Journal of marketing
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Services marketing quarterly
76
Journal of strategic marketing
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of promotion management : JPM
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
70
Journal of service management
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
The international review of retail, distribution and consumer research
65
International journal of electronic marketing and retailing : IJEMR
63
International journal of retail & distribution management
63
Journal of service research : JSR
62
Industrial marketing management : the international journal for industrial and high-tech firms
59
International journal of consumer studies
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
more ...
less ...
Source
All
ECONIS (ZBW)
301
Showing
1
-
10
of
301
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
3
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
4
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
5
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
6
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
7
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
8
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
9
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
10
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->