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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Werbewirkung"
~subject:"persuasion knowledge"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Werbewirkung
persuasion knowledge
Consumer behaviour
642
Konsumentenverhalten
642
Advertising
174
Werbung
174
Brand management
161
Markenführung
161
Internet marketing
133
Online-Marketing
133
Brand image
125
Markenimage
125
Social Web
101
Social web
101
Brand
80
Markenartikel
80
Beziehungsmarketing
67
Relationship marketing
67
Emotion
56
Viral marketing
53
Virales Marketing
53
Personality psychology
33
Persönlichkeitspsychologie
33
Marketing management
32
Marketingmanagement
32
Cognition
31
Experiment
31
Kognition
31
Perception
31
Wahrnehmung
31
Sales promotion
29
Verkaufsförderung
29
Online retailing
26
Online-Handel
26
Theorie
25
Theory
25
Kundenzufriedenheit
24
social media
24
Luxury goods
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Article
257
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256
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256
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English
257
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Yoon, Sukki
6
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Boerman, Sophie C.
3
Breves, Priska
3
Choi, Dongwon
3
Feng, Yang
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Yoon-Joo
3
Lou, Chen
3
Schramm, Holger
3
Taylor, Charles Raymond
3
Wen, Taylor Jing
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Arora, Nilesh
2
Boutsouki, Christina
2
Choi, Chang-Won
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Hüttl-Maack, Verena
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Eunice
2
Kim, Hye-yŏng
2
Kim, Seunghyun
2
Liebers, Nicole
2
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
385
Journal of business research : JBR
274
International journal of hospitality management
206
Journal of marketing communications
140
Psychology & marketing
107
The journal of services marketing
103
Journal of hospitality marketing & management
100
Journal of travel and tourism marketing
92
International journal of advertising : the quarterly review of marketing communications
91
International journal of contemporary hospitality management
85
Cogent business & management
84
Asia Pacific journal of marketing and logistics
73
Tourism management : research, policies, practice
67
Journal of promotion management : JPM
66
European journal of marketing : EJM
65
International journal of internet marketing and advertising : IJIMA
62
Services marketing quarterly
60
Journal of advertising research
52
The service industries journal
51
The journal of product & brand management
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
46
International journal of electronic marketing and retailing : IJEMR
45
Journal of advertising : official publication of the American Academy of Advertising
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
Journal of strategic marketing
41
Journal of marketing research : JMR
40
Journal of the Academy of Marketing Science
40
The journal of brand management : an international journal
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of service management
39
Journal of service research : JSR
38
International journal of consumer studies
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
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ECONIS (ZBW)
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81
Assessing the relationship between gamified advertising and in-app purchases : a consumers' benefits-based perspective
Rialti, Riccardo
;
Filieri, Raffaele
;
Zollo, Lamberto
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 868-891
Persistent link: https://www.econbiz.de/10013209446
Saved in:
82
Understanding online users by segmenting their search keywords : empirical analysis from online auto insurance search advertising
Kim, Sunghoon
;
Kang, Moon Young
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 892-909
Persistent link: https://www.econbiz.de/10013209456
Saved in:
83
The effects of mobile phone use motives on the intention to use location-based advertising : the mediating role of media affinity and perceived trust and risk
Jung, A-Reum
;
Heo, Jun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 930-947
Persistent link: https://www.econbiz.de/10013209477
Saved in:
84
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
85
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
86
Does in-Stream video advertising work? : effects of position and congruence on consumer responses
Freeman, Jason
;
Wei, Lewen
;
Yang, Hyun
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 515-536
Persistent link: https://www.econbiz.de/10013277285
Saved in:
87
Why are some customers more loyal than others? : the impact of positive psychological capital on loyalty, satisfaction, and trust
Bhatnagar, Shakti Bodh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 584-624
Persistent link: https://www.econbiz.de/10013277288
Saved in:
88
TV Advertisements : assessing the moderating effect of children's pester power on parents purchase decision
Lavuri, Rambabu
;
Aileni, Vidyadhar Reddy
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10013277289
Saved in:
89
Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
Saved in:
90
The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do
;
Marques, Susana Henriques
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
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