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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
~subject:"social media"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
persuasion knowledge
social media
Consumer behaviour
638
Konsumentenverhalten
638
Werbewirkung
232
Advertising
172
Werbung
172
Brand management
159
Markenführung
159
Internet marketing
133
Online-Marketing
133
Brand image
125
Markenimage
125
Social Web
101
Social web
101
Brand
78
Markenartikel
78
Beziehungsmarketing
66
Relationship marketing
66
Emotion
56
Viral marketing
53
Virales Marketing
53
Personality psychology
33
Persönlichkeitspsychologie
33
Cognition
31
Experiment
31
Kognition
31
Marketing management
31
Marketingmanagement
31
Perception
31
Wahrnehmung
31
Sales promotion
28
Verkaufsförderung
28
Online retailing
26
Online-Handel
26
Kundenzufriedenheit
24
Theorie
24
Theory
24
Luxury goods
22
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Article in journal
266
Aufsatz in Zeitschrift
266
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English
267
Author
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Yoon, Sukki
6
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Boerman, Sophie C.
3
Breves, Priska
3
Choi, Dongwon
3
Feng, Yang
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Yoon-Joo
3
Lou, Chen
3
Schramm, Holger
3
Taylor, Charles Raymond
3
Wen, Taylor Jing
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Arora, Nilesh
2
Boutsouki, Christina
2
Choi, Chang-Won
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Hüttl-Maack, Verena
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Eunice
2
Kim, Hye-yŏng
2
Kim, Seunghyun
2
Liebers, Nicole
2
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Published in...
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
385
Journal of business research : JBR
274
International journal of hospitality management
206
Journal of marketing communications
149
Psychology & marketing
110
Journal of hospitality marketing & management
107
The journal of services marketing
102
Journal of travel and tourism marketing
99
Cogent business & management
93
International journal of advertising : the quarterly review of marketing communications
91
International journal of internet marketing and advertising : IJIMA
89
International journal of contemporary hospitality management
85
Asia Pacific journal of marketing and logistics
72
Journal of promotion management : JPM
69
Tourism management : research, policies, practice
67
European journal of marketing : EJM
65
Services marketing quarterly
61
International journal of electronic marketing and retailing : IJEMR
54
The service industries journal
54
Journal of advertising research
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
The journal of product & brand management
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
International journal of consumer studies
45
Journal of advertising : official publication of the American Academy of Advertising
45
Journal of marketing research : JMR
45
Journal of internet commerce
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Service business
43
The journal of brand management : an international journal
43
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
42
Journal of strategic marketing
42
Marketing intelligence & planning
42
Journal of the Academy of Marketing Science
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
Journal of service management
39
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ECONIS (ZBW)
267
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1
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10
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267
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
5
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
6
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
7
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
8
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
9
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
10
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
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