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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
persuasion knowledge
Consumer behaviour
642
Konsumentenverhalten
642
Werbewirkung
232
Advertising
174
Werbung
174
Brand management
161
Markenführung
161
Internet marketing
133
Online-Marketing
133
Brand image
125
Markenimage
125
Social Web
101
Social web
101
Brand
80
Markenartikel
80
Beziehungsmarketing
67
Relationship marketing
67
Emotion
56
Viral marketing
53
Virales Marketing
53
Personality psychology
33
Persönlichkeitspsychologie
33
Marketing management
32
Marketingmanagement
32
Cognition
31
Experiment
31
Kognition
31
Perception
31
Wahrnehmung
31
Sales promotion
29
Verkaufsförderung
29
Online retailing
26
Online-Handel
26
Theorie
25
Theory
25
Kundenzufriedenheit
24
social media
24
Luxury goods
23
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Article
257
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Article in journal
256
Aufsatz in Zeitschrift
256
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English
257
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Yoon, Sukki
6
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Boerman, Sophie C.
3
Breves, Priska
3
Choi, Dongwon
3
Feng, Yang
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Yoon-Joo
3
Lou, Chen
3
Schramm, Holger
3
Taylor, Charles Raymond
3
Wen, Taylor Jing
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Arora, Nilesh
2
Boutsouki, Christina
2
Choi, Chang-Won
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Hüttl-Maack, Verena
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Eunice
2
Kim, Hye-yŏng
2
Kim, Seunghyun
2
Liebers, Nicole
2
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Published in...
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
385
Journal of business research : JBR
274
International journal of hospitality management
206
Journal of marketing communications
140
Psychology & marketing
107
The journal of services marketing
103
Journal of hospitality marketing & management
100
Journal of travel and tourism marketing
92
International journal of advertising : the quarterly review of marketing communications
91
International journal of contemporary hospitality management
85
Cogent business & management
84
Asia Pacific journal of marketing and logistics
73
Tourism management : research, policies, practice
67
Journal of promotion management : JPM
66
European journal of marketing : EJM
65
International journal of internet marketing and advertising : IJIMA
62
Services marketing quarterly
60
Journal of advertising research
52
The service industries journal
51
The journal of product & brand management
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
46
International journal of electronic marketing and retailing : IJEMR
45
Journal of advertising : official publication of the American Academy of Advertising
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
Journal of strategic marketing
41
Journal of marketing research : JMR
40
Journal of the Academy of Marketing Science
40
The journal of brand management : an international journal
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of service management
39
Journal of service research : JSR
38
International journal of consumer studies
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
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ECONIS (ZBW)
257
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1
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257
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
5
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
6
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
7
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
8
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
9
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
10
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
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