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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Evans, Nathaniel J."
~person:"Lwin, May O."
~person:"Naderer, Brigitte"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Luxury goods"
~subject:"Youth"
~subject:"persuasion knowledge"
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Advertising effects
Customer satisfaction
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persuasion knowledge
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Advertising
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covert advertising
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Evans, Nathaniel J.
Lwin, May O.
Naderer, Brigitte
Yoon, Sukki
5
Boerman, Sophie C.
4
Choi, Yung Kyun
4
Kim, Kacy K.
4
Ko, Eunju
4
Matthes, Jörg
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Beckert, Johannes
3
Choi, Dongwon
3
Dens, Nathalie
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Hudders, Liselot
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Pangarkar, Aniruddha
3
Phau, Ian
3
Septianto, Felix
3
Shukla, Paurav
3
Sivakumaran, Bharadhwaj
3
Taylor, Charles Raymond
3
Thaichon, Park
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
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Boutsouki, Christina
2
Breves, Priska
2
Fernando, Angeline Gautami
2
Gistri, Giacomo
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Haley, Eric John
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Hatzithomas, Leonidas
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Hayes, Jameson L.
2
Holiday, Steven
2
Hüttl-Maack, Verena
2
Johnson, Benjamin K.
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Kang, Moon Young
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Kim, Seunghyun
2
Lee, Yoon-Joo
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Lim, Jeen-su
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Lou, Chen
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International journal of advertising : the review of marketing communications
Marketing intelligence & planning
Marketing letters : a journal of research in marketing
International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
2
Health marketing quarterly
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
9
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1
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
2
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
3
An introduction to the special issue on native and covert advertising formats : editorial
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012200469
Saved in:
4
The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
5
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
6
The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun
;
Lwin, May O.
;
Yee, Andrew Z. H.
;
Kee, Kalya M.
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
Saved in:
7
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
8
A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
9
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
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