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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Evans, Nathaniel J."
~person:"Lwin, May O."
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Luxury goods"
~subject:"Youth"
~subject:"persuasion knowledge"
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Advertising effects
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Evans, Nathaniel J.
Lwin, May O.
Yoon, Sukki
5
Choi, Yung Kyun
4
Kim, Kacy K.
4
Ko, Eunju
4
Matthes, Jörg
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International journal of advertising : the review of marketing communications
Marketing intelligence & planning
Marketing letters : a journal of research in marketing
Journal of current issues and research in advertising : JCIRA
2
Journal of current issues and research in advertising
1
Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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An introduction to the special issue on native and covert advertising formats : editorial
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012200469
Saved in:
2
The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
3
The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun
;
Lwin, May O.
;
Yee, Andrew Z. H.
;
Kee, Kalya M.
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
Saved in:
4
A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
5
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
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