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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~subject:"Direktmarketing"
~subject:"Marketing management"
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Direktmarketing
Marketing management
Internet marketing
164
Online-Marketing
162
Consumer behaviour
99
Konsumentenverhalten
99
Social Web
96
Social web
96
Advertising effects
86
Werbewirkung
86
Advertising
85
Werbung
85
Brand management
44
Markenführung
44
Brand image
24
Markenimage
24
Viral marketing
22
Virales Marketing
22
Beziehungsmarketing
20
Relationship marketing
20
social media
17
Marketingmanagement
15
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14
Markenartikel
14
Social media
14
Online retailing
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Online-Handel
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Influencer marketing
10
persuasion knowledge
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International journal of advertising : the review of marketing communications
Marketing intelligence & planning
Journal of business research : JBR
26
International journal of internet marketing and advertising : IJIMA
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Industrial marketing management : the international journal for industrial and high-tech firms
18
SpringerLink / Bücher
17
Springer eBook Collection
14
Journal of strategic marketing
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
The journal of business & industrial marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Journal of marketing management : MM
9
European research studies
8
Journal of internet commerce
8
Health marketing quarterly
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
Journal of advertising research
6
Journal of marketing
6
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Premier reference source
6
Business horizons
5
International journal of business information systems : IJBIS
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of marketing education : JME
5
Journal of promotion management : innovations in planning and applied research
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing i menedžment innovacij : m&mi
5
Developing digital marketing : relationship perspectives
4
Digitale Kommunikation
4
E-marketing ; Vol. 1
4
Erfurter Hefte zum angewandten Marketing
4
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ECONIS (ZBW)
15
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
3
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
4
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
5
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
Saved in:
6
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
7
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
8
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
9
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
10
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
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