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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Kim, Kacy K."
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
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Advertising effects
Customer satisfaction
persuasion knowledge
Consumer behaviour
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Konsumentenverhalten
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Werbewirkung
4
Advertising
3
Werbung
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Brand image
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Business ethics
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Construal level theory
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Ethics
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Ethik
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Personality psychology
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Psychology of advertising
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advertising
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congruency effect
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luxury
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other-benefit appeals
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Kim, Kacy K.
Boerman, Sophie C.
5
Yoon, Sukki
5
Choi, Yung Kyun
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Beckert, Johannes
3
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2
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2
Holiday, Steven
2
Hüttl-Maack, Verena
2
Johnson, Benjamin K.
2
Kang, Moon Young
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Kim, Seunghyun
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Lee, Yoon-Joo
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Lou, Chen
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International journal of advertising : the review of marketing communications
Marketing letters : a journal of research in marketing
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
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1
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
2
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
3
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
4
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
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