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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Relationship marketing"
~subject:"social media"
~subject:"word of mouth"
~type_genre:"Article in journal"
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Search: subject_exact:"Mundpropaganda"
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Relationship marketing
social media
word of mouth
Viral marketing
40
Virales Marketing
40
Consumer behaviour
26
Konsumentenverhalten
26
Social Web
26
Social web
26
Internet marketing
21
Online-Marketing
21
Advertising
8
Werbung
8
Advertising effects
7
Werbewirkung
7
eWOM
7
Confidence
6
Online retailing
6
Online-Handel
6
Vertrauen
6
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Beziehungsmarketing
4
Customer satisfaction
4
Emotion
4
Kundenzufriedenheit
4
Customer integration
3
Einzelhandel
3
Instagram
3
Kundenintegration
3
Retail trade
3
online reviews
3
Brand
2
Brasilien
2
Brazil
2
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2
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2
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2
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12
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Article in journal
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12
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English
12
Author
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Alhabash, Saleem
1
Bagaas, Ingrid K.
1
Bao, Tong
1
Boon Liat Cheng
1
Brandão, Amélia Maria Pinto da Cunha
1
Caryn Kar Yan Ng
1
Cham Tat Huei
1
Chang, Tung-lung Steven
1
Choi, Yung Kyun
1
Dahlén, Micael
1
Deng, Tao
1
Dixit, Saumya
1
Gangadharbatla, Harsha
1
Giese, Joan L.
1
Godek, John
1
Gurel-Atay, Eda
1
Hopp, Toby
1
Jain, Manu
1
Kim, Alex Jiyoung
1
Kim, Juran
1
Kim, Kacy K.
1
Lange, Fredrik
1
Lim, Yet-mee
1
Lynch, Kristen
1
McAlister, Anna R.
1
Mein, Xiang Ying
1
Moon, Sue H.
1
Mundel, Juan
1
Quilliam, Elizabeth Taylor
1
Relling, Erling K. L.
1
Richards, Jef I.
1
Rodrigues, Clarinda
1
Shukla, Amit
1
Swinnen, Gilbert
1
Thorbjørnsen, Helge
1
Vargo, Chris J.
1
Willems, Kim
1
Yoon, Sukki
1
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International journal of advertising : the review of marketing communications
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
45
Journal of business research : JBR
28
International journal of internet marketing and advertising : IJIMA
23
Journal of hospitality marketing & management
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of marketing
19
Journal of marketing communications
17
Information systems research : ISR
15
Psychology & marketing
15
International journal of hospitality management
13
Journal of travel and tourism marketing
13
Cogent business & management
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of contemporary hospitality management
11
Journal of marketing research : JMR
11
Journal of service research : JSR
11
Journal of strategic marketing
11
The journal of services marketing
11
Journal of marketing research
10
The journal of product & brand management
10
International journal of electronic marketing and retailing : IJEMR
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of internet commerce
9
Journal of management information systems : JMIS
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Tourism management : research, policies, practice
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of promotion management : innovations in planning and applied research
8
The service industries journal
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
6
International journal of business information systems : IJBIS
6
International journal of consumer studies
6
International journal of technology marketing : IJTMkt
6
Journal of marketing management : MM
6
Journal of the Academy of Marketing Science
6
Management information systems : mis quarterly
6
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ECONIS (ZBW)
12
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12
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1
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
2
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
3
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
4
Social media alcohol advertising among underage minors : effects of models' age
Alhabash, Saleem
;
Mundel, Juan
;
Deng, Tao
;
McAlister, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 552-581
Persistent link: https://www.econbiz.de/10012586679
Saved in:
5
Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM
Thorbjørnsen, Helge
;
Dahlén, Micael
;
Lange, Fredrik
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 433-444
Persistent link: https://www.econbiz.de/10012200493
Saved in:
6
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
7
The characteristics and business impact of children's electronic word of mouth in marketing communications
Bao, Tong
;
Chang, Tung-lung Steven
;
Kim, Alex Jiyoung
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 731-759
Persistent link: https://www.econbiz.de/10012200315
Saved in:
8
eWOM across channels : comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter
Vargo, Chris J.
;
Gangadharbatla, Harsha
;
Hopp, Toby
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1153-1172
Persistent link: https://www.econbiz.de/10012200372
Saved in:
9
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
10
Factors influencing clothing interest and purchase intention : a study of Generation Y consumers in Malaysia
Cham Tat Huei
;
Caryn Kar Yan Ng
;
Lim, Yet-mee
;
Boon …
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10011884109
Saved in:
1
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