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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate culture"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Corporate culture
Luxury goods
Markenimage
Marketing
Brand management
628
Markenführung
628
Consumer behaviour
341
Konsumentenverhalten
341
Brand image
316
Brand
264
Markenartikel
262
Beziehungsmarketing
96
Relationship marketing
96
Social Web
75
Social web
75
Advertising effects
70
Werbewirkung
70
Internet marketing
64
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64
Luxusgüter
61
Brand architecture
55
Markenarchitektur
54
Marketing management
54
Marketingmanagement
54
Emotion
43
Corporate reputation
42
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42
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40
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40
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33
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33
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31
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29
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Balmer, John M. T.
8
Johnson, Lester W.
5
Keller, Kevin Lane
5
Merrilees, Bill
5
Powell, Shaun M.
5
Burghausen, Mario
4
Hennigs, Nadine
4
Ko, Eunju
4
Miller, Dale
4
Phau, Ian
4
Valette-Florence, Pierre
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Biedenbach, Galina
3
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
Machado, Joana César
3
Melewar, T. C.
3
Mirzaei, Abas
3
Okonkwo, Uché
3
Pecot, Fabien
3
Sashittal, Hemant Chaitanya
3
Urde, Mats
3
Atwal, Glyn
2
Barnier, Virginie de
2
Baxter, Stacey M.
2
Burmann, Christoph
2
Casidy, Riza
2
Confente, Ilenia
2
Fetscherin, Marc
2
Golob, Urša
2
Grace, Debra
2
Gray, David
2
Greyser, Stephen A.
2
Grohmann, Bianca
2
Guido, Gianluigi
2
Guzman, Francisco
2
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International journal of advertising : the review of marketing communications
The journal of brand management : an international journal
Journal of business research : JBR
429
The journal of product & brand management
309
Journal of retailing and consumer services
191
SpringerLink / Bücher
97
Industrial marketing management : the international journal for industrial and high-tech firms
94
European journal of marketing : EJM
93
Psychology & marketing
85
Asia Pacific journal of marketing and logistics
82
Marketing intelligence & planning
72
Journal of marketing communications
68
International journal of hospitality management
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of strategic marketing
61
Journal of international consumer marketing
54
Journal of marketing
53
Marketing letters : a journal of research in marketing
52
The IUP journal of brand management : IJBRM
52
Cogent business & management
48
International marketing review
47
Journal of marketing management : MM
47
Journal of promotion management : innovations in planning and applied research
47
Journal of fashion marketing and management
46
Journal of global marketing
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of the Academy of Marketing Science
44
The journal of consumer marketing
44
International journal of internet marketing and advertising : IJIMA
43
Tourism management : research, policies, practice
43
International journal of consumer studies
42
Journal of promotion management : JPM
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of travel and tourism marketing
38
Innovatives Markenmanagement
37
International journal of retail & distribution management
37
European journal of marketing
36
The journal of business & industrial marketing
34
Journal of Islamic marketing
33
Springer eBook Collection
33
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ECONIS (ZBW)
370
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370
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
3
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
6
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
7
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
8
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
9
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
10
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
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