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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"An, Soontae"
~person:"Carrillat, François A."
~subject:"Sponsoring"
~subject:"congruence"
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An, Soontae
Carrillat, François A.
Evans, Nathaniel J.
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Wojdynski, Bartosz W.
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Astous, Alain d'
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Cheong, Yunjae
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International journal of advertising : the review of marketing communications
European journal of marketing : EJM
5
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
1
Journal of marketing theory and practice
1
Making a difference through marketing : a quest for diverse perspectives
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When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
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2
Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'
;
Carrillat, François A.
;
Przybysz, Audrey
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
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