When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
Year of publication: |
2023
|
---|---|
Authors: | An, Soontae ; Ha, Sieun |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 3, p. 542-561
|
Subject: | Disclosure | Eating Behavior | Influencer sponsorship | Mukbang | Para-social Relationship | Persuasion Knowledge | Social Media Influencer | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Unternehmenspublizität | Corporate disclosure | Öffentlichkeitsarbeit | Public relations | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Ernährungsverhalten | Eating habit | Werbung | Advertising |
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