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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Carrillat, François A."
~person:"De Cicco, Roberta"
~subject:"Sponsoring"
~subject:"congruence"
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Sponsoring
congruence
Sponsorship
2
Advertising
1
Advertising effects
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Corporate disclosure
1
Experiment
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Instagram
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Internet marketing
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Legitimacy
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Online-Marketing
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ad recognition
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congruency
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influencer marketing
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social sponsorship
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sponsorship transparency
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Carrillat, François A.
De Cicco, Roberta
Evans, Nathaniel J.
2
Wojdynski, Bartosz W.
2
An, Soontae
1
Astous, Alain d'
1
Cheong, Yunjae
1
Feng, Yang
1
Ha, Sieun
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Heo, Jun
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Hoy, Mariea Grubbs
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Hudders, Liselot
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Huh, Jisu
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Iacobucci, Serena
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Im, Subin
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Johnson, Benjamin K.
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Jung, Nayoung
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Kim, Kihan
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Koo, Jakeun
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Krouwer, Simone
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Lee, Susanna S.
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Pagliaro, Stefano
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Paulussen, Steve
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Pfeuffer, Alexander
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Poels, Karolien
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Przybysz, Audrey
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Veirman, Marijke de
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International journal of advertising : the review of marketing communications
European journal of marketing : EJM
5
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
1
Journal of marketing theory and practice
1
Making a difference through marketing : a quest for diverse perspectives
1
Psychology & marketing
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ECONIS (ZBW)
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The effect of influencer-product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
De Cicco, Roberta
;
Iacobucci, Serena
;
Pagliaro, Stefano
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 733-759
Persistent link: https://www.econbiz.de/10012623881
Saved in:
2
Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'
;
Carrillat, François A.
;
Przybysz, Audrey
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
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