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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Choi, Yung Kyun"
~type:"article"
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Advertising effects
5
Werbewirkung
5
Advertising
4
Consumer behaviour
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Konsumentenverhalten
4
Werbung
4
Internet marketing
3
Online-Marketing
3
Social Web
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social media
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Advertising effectiveness
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Brand
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Brand management
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Celebrity endorsement
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Celebrity-Werbung
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Croatia
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Envy
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Film industry
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Filmwirtschaft
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Gewalt
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Humor
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Humor advertising
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Kroatien
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Luxury goods
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Luxusgüter
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Markenartikel
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Personality psychology
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Persönlichkeitspsychologie
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Psychology of advertising
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Social media influencer
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South Korea
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USA
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Violence
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Viral marketing
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Virales Marketing
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Choi, Yung Kyun
Yoon, Sukki
7
Matthes, Jörg
6
Naderer, Brigitte
6
Kim, Kacy K.
5
Taylor, Charles Raymond
5
Boerman, Sophie C.
4
Eisend, Martin
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Beckert, Johannes
3
Bergkvist, Lars
3
Choi, Dongwon
3
Evans, Nathaniel J.
3
Hudders, Liselot
3
Kang, Moon Young
3
Ko, Eunju
3
Pelsmacker, Patrick de
3
Spielvogel, Ines
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Boutsouki, Christina
2
Breves, Priska
2
Buijzen, Moniek
2
Cho, Chang-Hoan
2
Dens, Nathalie
2
Diehl, Sandra
2
Gan, Chen
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Holiday, Steven
2
Huang, Ying
2
Huh, Jisu
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Ivanov, Lachezar
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Janssen, Loes
2
Johnson, Benjamin K.
2
Kerr, Gayle
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Kim, Jooyoung
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International journal of advertising : the review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Psychology & marketing
2
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ECONIS (ZBW)
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Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
2
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
3
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
4
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
5
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
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