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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Langner, Tobias"
~type:"article"
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Langner, Tobias
Yoon, Sukki
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International journal of advertising : the review of marketing communications
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Perspectives : four steps toward more valid and comparable self-report measures in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 738-755
Persistent link: https://www.econbiz.de/10012260255
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2
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
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