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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Müller, Céline M."
~person:"Yoon, Hye Jin"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"eye tracking"
~subject:"persuasion knowledge"
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Advertising effects
Customer satisfaction
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Müller, Céline M.
Yoon, Hye Jin
Yoon, Sukki
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Choi, Yung Kyun
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Kim, Kacy K.
4
Matthes, Jörg
4
Naderer, Brigitte
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International journal of advertising : the review of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Kelley School of Business Research Paper
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ECONIS (ZBW)
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
3
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
4
Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Saved in:
5
Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising
Mayer, James Mark
;
Kumar, Piyush
;
Yoon, Hye Jin
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
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