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~isPartOf:"International journal of advertising : the review of marketing communications"
~source:"econis"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Consumer behaviour
209
Konsumentenverhalten
209
Advertising effects
139
Werbewirkung
139
Advertising
122
Werbung
122
Internet marketing
76
Online-Marketing
76
Brand management
60
Markenführung
60
Social Web
47
Social web
47
Brand image
38
Brand
23
Markenartikel
23
Emotion
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persuasion knowledge
18
Luxury goods
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Luxusgüter
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Viral marketing
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Virales Marketing
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advertising
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Personality psychology
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Persönlichkeitspsychologie
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social media
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Marketing management
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Marketingmanagement
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Psychology of advertising
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Werbepsychologie
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Cognition
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Kognition
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Corporate Social Responsibility
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Matthes, Jörg
3
Naderer, Brigitte
2
Sung, Yongjun
2
Ahn, Jungyong
1
Alharbi, Khalid
1
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Baek, Tae Hyun
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Balasubramanian, Siva Kumar
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Bang, Hye Jin
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Bintinger, Simone
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Bock, Dora
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Boutsouki, Christina
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Brison, Natasha T.
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Bronkhorst, Ewald
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Chen, Kuan-Ju
1
Choi, Dongwon
1
Choi, Sung Tae
1
Choi, Sungchul
1
Chu, Shu-Chuan (Kelly)
1
Duff, Brittany R. L.
1
Edwards, Steven M.
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Eguro, Yuka
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Einwiller, Sabine
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Enschot, Renske van
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
75
European journal of marketing : EJM
74
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
53
Journal of global marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
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11
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
12
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
13
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
14
Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives : the case of Nike's Colin Kaepernick c...
Li, Jo-Yun
;
Kim, Joon Kyoung
;
Alharbi, Khalid
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 233-257
Persistent link: https://www.econbiz.de/10013207294
Saved in:
15
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
16
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
17
Which model looks most like me? : explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
Lou, Chen
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 602-628
Persistent link: https://www.econbiz.de/10012586684
Saved in:
18
CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
Saved in:
19
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
20
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
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