Which model looks most like me? : explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
Year of publication: |
2021
|
---|---|
Authors: | Lou, Chen ; Tse, Caleb H. |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 4, p. 602-628
|
Subject: | advertising effectiveness | BMI | consumer well-being | Model size | self-congruity | social comparison | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Markenimage | Brand image | Zufriedenheit | Satisfaction |
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