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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Germany"
~subject:"Konsumentenverhalten"
~subject:"United States"
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Search: subject_exact:"Persönliche Identität"
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Personality psychology
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Persönlichkeitspsychologie
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Consumer behaviour
15
Advertising
11
Advertising effects
11
Werbewirkung
11
Werbung
11
Internet marketing
4
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Personalization
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advertising
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Breberina, Jovica
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Chen, Ming-Yi
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
114
Discussion paper series / IZA
70
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Journal of retailing and consumer services
59
Psychology & marketing
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Working paper / National Bureau of Economic Research, Inc.
48
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
42
International journal of hospitality management
35
Journal of economic psychology : research in economic psychology and behavioral economics
30
International journal of selection and assessment
26
Journal of business ethics : JOBE
25
Journal of consumer behaviour : an international research review
24
Academy of Management journal : AMJ
22
Journal of sport management : the official journal of the North American Society of Sport Management
22
Journal of vocational behavior
22
European journal of marketing : EJM
21
International journal of consumer studies
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
The journal of brand management : an international journal
21
IZA Discussion Paper
19
Journal of fashion marketing and management
19
The journal of product & brand management
19
Journal of marketing research : JMR
18
Journal of travel and tourism marketing
18
Sport management review
18
Asia Pacific journal of marketing and logistics
17
Journal of marketing management : MM
17
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
17
The journal of consumer marketing
17
Young consumers : insight and ideas for responsible marketers
16
Human performance
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
The Routledge companion to identity and consumption
15
Tourism management : research, policies, practice
15
Discussion paper
14
Discussion papers / Deutsches Institut für Wirtschaftsforschung
14
Journal of business and psychology
14
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ECONIS (ZBW)
15
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1
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
2
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
3
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
4
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
5
Music to the individual consumer's ears : how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
Maroely, Ran
;
Munichor, Nira
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 682-712
Persistent link: https://www.econbiz.de/10014296405
Saved in:
6
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
7
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
8
AI-powered recommendations : the roles of perceived similarity and psychological distance on persuasion
Ahn, Jungyong
;
Kim, Jungwon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1366-1384
Persistent link: https://www.econbiz.de/10012802312
Saved in:
9
The influence of flow experience in the augmented reality context on psychological ownership
Yuan, Chunlin
;
Wang, Shuman
;
Yu, Xiaolei
;
Kim, Kyung Hoon
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 922-944
Persistent link: https://www.econbiz.de/10012623907
Saved in:
10
All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
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