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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Consumer preferences"
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Internet marketing
Markenführung
USA
Consumer behaviour
186
Konsumentenverhalten
186
Advertising effects
126
Werbewirkung
126
Advertising
109
Werbung
109
Online-Marketing
65
Brand management
54
Social Web
43
Social web
43
Brand image
35
Markenimage
35
Brand
21
Markenartikel
21
Emotion
17
Luxury goods
17
Luxusgüter
17
Viral marketing
16
Virales Marketing
16
persuasion knowledge
16
advertising
15
Marketing management
13
Marketingmanagement
13
Personality psychology
13
Persönlichkeitspsychologie
13
Psychology of advertising
13
Werbepsychologie
13
social media
12
Cognition
11
Kognition
11
Perception
11
Wahrnehmung
11
Public relations
10
Öffentlichkeitsarbeit
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Product Placement
9
Product placement
9
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4
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Article
100
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
101
Aufsatzsammlung
1
Language
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English
101
Author
All
Ko, Eunju
4
Choi, Yung Kyun
3
Evans, Nathaniel J.
3
Lou, Chen
3
Naderer, Brigitte
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Bang, Hye Jin
2
Beckert, Johannes
2
Boerman, Sophie C.
2
Breves, Priska
2
Choi, Dongwon
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Seunghyun
2
Matthes, Jörg
2
Müller, Céline M.
2
Pittman, Matthew
2
Schramm, Holger
2
Segijn, Claire M.
2
Shin, Wonsun
2
Sung, Yongjun
2
Xie, Quan
2
Ahn, Jungyong
1
Alharbi, Khalid
1
Amrehn, Jana
1
An, Donghwy
1
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Applequist, Janelle
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Bazi, Saleh
1
Bintinger, Simone
1
Bock, Dora
1
Brady, Mairead
1
Breberina, Jovica
1
Britt, Brian
1
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Published in...
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
571
Journal of retailing and consumer services
431
The journal of product & brand management
297
The journal of brand management : an international journal
270
Psychology & marketing
169
Journal of consumer research : JCR ; an interdisciplinary bimonthly
168
International journal of hospitality management
165
International journal of internet marketing and advertising : IJIMA
135
Journal of marketing communications
132
Asia Pacific journal of marketing and logistics
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
104
Journal of fashion marketing and management
102
International journal of consumer studies
101
European journal of marketing : EJM
99
Journal of international consumer marketing
98
The journal of consumer marketing
91
Journal of promotion management : innovations in planning and applied research
90
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Journal of the Academy of Marketing Science
85
Journal of marketing
81
Marketing intelligence & planning
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
International journal of retail & distribution management
77
Journal of promotion management : JPM
74
Cogent business & management
73
Journal of marketing management : MM
72
Marketing letters : a journal of research in marketing
71
International journal of contemporary hospitality management
68
Journal of global marketing
68
Journal of internet commerce
67
International journal of advertising : the quarterly review of marketing communications
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of travel and tourism marketing
66
International journal of electronic marketing and retailing : IJEMR
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of marketing research : JMR
63
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of hospitality marketing & management
60
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ECONIS (ZBW)
101
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
3
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
4
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
5
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
6
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
7
Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1242-1266
Persistent link: https://www.econbiz.de/10014450194
Saved in:
8
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
9
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
10
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
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