Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Year of publication: |
2023
|
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Authors: | Frade, João Lucas Hana ; Oliveira, Jorge Henrique Caldeira de ; Giraldi, Janaina de Moura Engracia |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 8, p. 1242-1266
|
Subject: | advertising effectiveness | in-stream ad | Online video advertising | streaming video | visual attention | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Wahrnehmung | Perception | Niederlande | Netherlands | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
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