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~isPartOf:"International journal of advertising : the review of marketing communications"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
203
Konsumentenverhalten
203
Advertising effects
137
Werbewirkung
137
Advertising
120
Werbung
120
Internet marketing
74
Online-Marketing
74
Brand management
58
Markenführung
58
Social Web
46
Social web
46
Brand image
37
Markenimage
37
Brand
22
Markenartikel
22
Emotion
20
Luxury goods
17
Luxusgüter
17
persuasion knowledge
17
Viral marketing
16
Virales Marketing
16
advertising
16
Personality psychology
15
Persönlichkeitspsychologie
15
Psychology of advertising
14
Werbepsychologie
14
social media
14
Marketing management
13
Marketingmanagement
13
Cognition
12
Kognition
12
Perception
12
Wahrnehmung
12
Public relations
10
Öffentlichkeitsarbeit
10
Celebrity endorsement
9
Celebrity-Werbung
9
Corporate Social Responsibility
9
Corporate social responsibility
9
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203
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203
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English
203
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Yoon, Sukki
6
Bang, Hye Jin
5
Choi, Dongwon
5
Lou, Chen
5
Matthes, Jörg
5
Naderer, Brigitte
5
Boerman, Sophie C.
4
Choi, Yung Kyun
4
Kim, Kacy K.
4
Ko, Eunju
4
Sung, Yongjun
4
Wojdynski, Bartosz W.
4
Yoon, Hye Jin
4
Youn, Seounmi
4
Beckert, Johannes
3
Evans, Nathaniel J.
3
Haley, Eric John
3
Hudders, Liselot
3
Pangarkar, Aniruddha
3
Pittman, Matthew
3
Shukla, Paurav
3
Taylor, Charles Raymond
3
Wu, Linwan
3
Ahn, Jungyong
2
Baek, Tae Hyun
2
Boutsouki, Christina
2
Breves, Priska
2
Chang, Chingching
2
Dens, Nathalie
2
Duff, Brittany R. L.
2
Eisend, Martin
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Holiday, Steven
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Eunjin
2
Kim, Hanyoung
2
Kim, Hyuksoo
2
Kim, Seunghyun
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
511
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
203
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11
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
12
The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak
;
Dutta, Sujay
;
Biswas, Abhijit
;
Kwak, …
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 254-285
Persistent link: https://www.econbiz.de/10014550811
Saved in:
13
Examining the effectiveness of public service announcements in encouraging pro-health behaviors : self-referent mental simulation and empowerment as mediators
Chang, Chingching
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 336-360
Persistent link: https://www.econbiz.de/10014550822
Saved in:
14
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
15
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
16
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
17
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
18
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
19
Examining the effects of addressable TV advertising on children and their parents
Brinson, Nancy H.
;
Holiday, Steven
;
Park, Haseon
;
Lyu, …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 692-715
Persistent link: https://www.econbiz.de/10014551034
Saved in:
20
Can you feel the advertisement tonight? : the effect of ASMR cues in video advertising on purchase intention
De Kerpel, Laura
;
Van Kerckhove, Anneleen
;
Tessitore, Tina
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014551038
Saved in:
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