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~isPartOf:"International journal of advertising : the review of marketing communications"
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International journal of advertising : the review of marketing communications
Working paper / National Bureau of Economic Research, Inc.
47
NBER working paper series
45
Discussion paper series / IZA
44
NBER Working Paper
41
IZA Discussion Paper
30
Journal of health economics
21
Demography : a publication of the Population Association of America ; the statistical study of human populations
20
Feminist economics
14
Statens offentliga utredningar : SOU
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Studies in family planning : a publication of the Population Council
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GLO discussion paper
12
Health economics
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Applied economics
11
Policy research working paper : WPS
11
Review of Economics of the Household
11
World Bank E-Library Archive
11
Economic inquiry : journal of the Western Economic Association International
10
Advances in developing human resources : ADHR
9
Journal of economic behavior & organization : JEBO
9
Organization : the critical journal of organization, theory and society
9
Discussion paper / Centre for Economic Policy Research
8
Discussion papers / CEPR
8
ILR review : the journal of work and policy
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Journal of population economics
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Journal of vocational behavior
8
PIER Working Paper
8
Working papers / Penn Institute for Economic Research
8
World Bank Policy Research Working Paper
8
Industrial relations : a journal of economy & society
7
Journal of bioeconomics
7
Journal of biosocial science : official journal of the Biosocial Society
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Western Political Science Association 2011 Annual Meeting Paper
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Applied economics letters
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Eastern economic journal
6
Human relations
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Journal of development economics
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Journal of promotion management : JPM
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Southern economic journal
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Tijdschrift voor economische en sociale geografie : TESG
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1
Sex, race, and femininity : young Chinese females' responses to lingerie advertising
Gan, Chen
;
Chen, Hsuan-Ting
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 234-253
Persistent link: https://www.econbiz.de/10014550809
Saved in:
2
Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media : intersectional health communication targeting Black cisgender heter...
Li, Minjie
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1000-1036
Persistent link: https://www.econbiz.de/10014321548
Saved in:
3
Sexual ad appeals in social media : effects and influences of cultural difference and sexual self-schema
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
Northup, Temple
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 910-929
Persistent link: https://www.econbiz.de/10013209475
Saved in:
4
The impact of visual sexual appeals on attention allocation within advertisements : an eye-tracking study
Cummins, R. Glenn
;
Gong, Zijian
;
Reichert, Tom
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 708-732
Persistent link: https://www.econbiz.de/10012623880
Saved in:
5
Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising
Mayer, James Mark
;
Kumar, Piyush
;
Yoon, Hye Jin
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
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