The impact of visual sexual appeals on attention allocation within advertisements : an eye-tracking study
R. Glenn Cummins, Zijian Harrison Gong and Tom Reichert
| Year of publication: |
2021
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|---|---|
| Authors: | Cummins, R. Glenn ; Gong, Zijian ; Reichert, Tom |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 5, p. 708-732
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| Subject: | attention | eye tracking | Sexual appeals | Werbewirkung | Advertising effects | Sexualität | Sexuality | Visuelle Wahrnehmung | Visual perception | Wahrnehmung | Perception | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1772656 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623880