//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of business and emerging markets : IJBEM"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Research and the development of pedagogical materials : working papers"
~person:"Alashban, Aref A."
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Fink, Robert C."
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Emerging economies"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Supplier relationship management"
~subject:"relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 19 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Emerging economies
Konsumentenverhalten
Kundenzufriedenheit
Supplier relationship management
relationship marketing
Consumer behaviour
9
Beziehungsmarketing
7
Relationship marketing
7
Lieferantenmanagement
5
Brand image
3
Brand management
3
India
3
Indien
3
Markenführung
3
Markenimage
3
Brand
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Ghana
2
Markenartikel
2
Structural equation model
2
Strukturgleichungsmodell
2
Advertising industry
1
Bank
1
Bank marketing
1
Bankgeschäft
1
Banking services
1
Bankmarketing
1
Bekleidung
1
Betriebsgröße
1
Brand experience
1
Brand identification
1
Business-to-business marketing
1
Clothing
1
Confidence
1
Consumption
1
Contract theory
1
Customer value
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
12
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
14
Author
All
Alashban, Aref A.
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Deependra Singh
Fink, Robert C.
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
James, William L.
3
Fazli-Salehi, Reza
2
Hatten, Kenneth J.
2
Jain, Arun K.
2
Jensen, Morten Bach
2
Pilny, Henrietta Leonie
2
Pinson, Christian
2
Svensson, Göran
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Abratt, Russell
1
Agarwal, Reeti
1
Agarwal, Sakshi
1
Ahuja, Vandana
1
Aish, Ehab Abou
1
Ajay Singh
1
Alam, Shahid
1
Alavi, Ali
1
Albaum, Gerald S.
1
Albrecht, Lisa
1
Ali, Ahsan
1
Almomani, Hamzeh Q.
1
Amir, Aysel
1
Amponsah, David K.
1
Antipov, Evgeny A.
1
Arghashi, Vahideh
1
Babay, Hanene
1
Baber, Prerana
1
Baber, Ruturaj
1
Bagherzadeh, Javad
1
Bahadur, Waseem
1
Bahia, Kamilia
1
Bajpai, Naval
1
more ...
less ...
Published in...
All
International journal of business and emerging markets : IJBEM
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
Research and the development of pedagogical materials : working papers
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business-to-business marketing
5
Journal of international consumer marketing
5
Marketing intelligence & planning
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Die Betriebswirtschaft : DBW
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of management and decision making : IJMDM
2
Journal of African business
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Psychology & marketing
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 16. Oktober 1999
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Industrial and corporate change
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International journal of Indian culture and business management
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of revenue management : IJRM
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
3
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
4
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
5
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
6
Measuring the effects of dating websites' investments in user self-presentation and peer-interactivity on firm performance
Xun, Jiyao
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 183-193
Persistent link: https://www.econbiz.de/10009427434
Saved in:
7
Applying netnography to market research : the case of the online forum
Xun, Jiyao
;
Reynolds, Jonathan
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10003964161
Saved in:
8
An exploratory study of factors associated with relational exchange choices of small-, medium- and large-sized customers
Fink, Robert C.
;
James, William L.
;
Hatten, Kenneth J.
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10003830414
Saved in:
9
The evolution of retailing in India's small towns
Khare, Arpita
;
Mayo, Michael C.
- In:
International journal of business and emerging markets …
2
(
2010
)
1
,
pp. 58-76
Persistent link: https://www.econbiz.de/10003901781
Saved in:
10
Time and the salience of Macnail's relational norms
Fink, Robert C.
;
Hatten, Kenneth J.
;
James, William L.
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10008662193
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->