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~isPartOf:"International journal of business and emerging markets : IJBEM"
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Consumer behaviour
30
Konsumentenverhalten
30
Beziehungsmarketing
14
Relationship marketing
14
India
11
Indien
11
Brand management
10
Markenführung
10
Emerging economies
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Schwellenländer
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Marketing management
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Marketingmanagement
7
Brand image
6
Markenimage
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Dienstleistungsqualität
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Einzelhandel
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Retail trade
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Service quality
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Customer satisfaction
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International marketing
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Internationales Marketing
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Internet marketing
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Kundenzufriedenheit
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Online-Marketing
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brand loyalty
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emerging markets
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Unternehmenserfolg
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Viral marketing
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Parnell, John A.
2
Abratt, Russell
1
Acikdilli, Gaye
1
Agarwal, Sakshi
1
Aish, Ehab Abou
1
Ajay Singh
1
Al Athmay, Alaa Aldin Abdul Rahim
1
Alam, Shahid
1
Alashban, Aref A.
1
Amponsah, David K.
1
Baber, Prerana
1
Baber, Ruturaj
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Balaji, S.G.
1
Belassi, Camila
1
Beninger, Stefanie
1
Bhatia, Mayank
1
Bhatt, Kedar
1
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Biswas, Soumendu
1
Bourdeau, Laurent
1
Branch, John
1
Broeder, Peter
1
Brouthers, Lance Eliot
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Buame, Samuel Kwasi
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Chebaro, Bilal
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Civi, Emin
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Crnjak-Karanović, Biljana
1
De Wet, Stefanie
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Doorn, Jenny van
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Duut, Dickson Muumob
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Elsharnouby, Tamer H.
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Fakhoury, Rania
1
Fathy, Doaa
1
Fouad, Heba
1
Gadhavi, Dharmesh D.
1
Garcia, Eduardo
1
Garg, Abhishek
1
Garg, Ruchi
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International journal of business and emerging markets : IJBEM
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
46
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1
Examining the comprehensive relationship between customer trust and social media purchase : a bibliometric review and directions for future research
Shah, W. Shabeena
;
Jasim, K. Mohamed
;
Alam, Shahid
; …
- In:
International journal of business and emerging markets …
15
(
2023
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10014306809
Saved in:
2
Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations
Thomas, Sujo
;
Kureshi, Sonal
;
Yagnik, Arpan
- In:
International journal of business and emerging markets …
13
(
2021
)
1
,
pp. 30-51
Persistent link: https://www.econbiz.de/10012505423
Saved in:
3
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
4
Shaping consumers' perceptions in innovative ways : an exploratory study on Guerrilla
marketing
Gupta, Harshita
;
Saumya Singh
- In:
International journal of business and emerging markets …
12
(
2020
)
2
,
pp. 152-178
Persistent link: https://www.econbiz.de/10012250423
Saved in:
5
Application of "masstige" theory and approaches for the
marketing
of smartphone brands in India
Baber, Ruturaj
;
Upadhyay, Yogesh
;
Kaurav, Rahul Pratap Singh
- In:
International journal of business and emerging markets …
12
(
2020
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10012505334
Saved in:
6
The sway of sports shoe brand personality on brand loyalty considering gender as a moderator
Kumar, Satinder
;
Kumar, Anil
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 240-266
Persistent link: https://www.econbiz.de/10014312876
Saved in:
7
The competitive uncertainty,
marketing
and non-market roots of capability deployment and organisational performance in Turkey
Parnell, John A.
;
Acikdilli, Gaye
;
Doyle, James D.
- In:
International journal of business and emerging markets …
11
(
2019
)
1
,
pp. 27-51
Persistent link: https://www.econbiz.de/10012103294
Saved in:
8
Do environmental factors affect the market atmosphere, amount of purchases and customer attitude
Monfared, Amir Reza Konjkav
;
Mansouri, Arefe
;
Hosseini, …
- In:
International journal of business and emerging markets …
15
(
2023
)
2
,
pp. 194-217
Persistent link: https://www.econbiz.de/10014306814
Saved in:
9
Exclusivity in online targeted promotions : cross-cultural preferences of consumers
Broeder, Peter
- In:
International journal of business and emerging markets …
10
(
2018
)
4
,
pp. 396-408
Persistent link: https://www.econbiz.de/10011983845
Saved in:
10
Beyond market strategies : political and social dynamics of firm strategy and performance in Ghana
Parnell, John A.
;
Mensah, Edwin C.
;
Oppong, Derek
- In:
International journal of business and emerging markets …
11
(
2019
)
4
,
pp. 368-397
Persistent link: https://www.econbiz.de/10012209055
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