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~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"Internationalisierung von Vertrieb und Handel"
~isPartOf:"Journal of international consumer marketing"
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Internationales Marketing
59
International marketing
56
Konsumentenverhalten
29
Consumer behaviour
27
Brand management
19
Markenführung
19
Brand image
12
Markenimage
12
Globalisierung
10
Globalization
10
Cultural identity
9
Kulturelle Identität
9
Designation of origin
8
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Multinationales Unternehmen
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Transnational corporation
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Deutschland
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Welt
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Consumer goods marketing
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International market entry
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Internationaler Markteintritt
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Markenartikel
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Sportmarketing
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Structural equation model
4
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2
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47
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9
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9
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English
50
German
9
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Giroux, Marilyn
2
Huff, Lenard C.
2
Hünerberg, Reinhard
2
Maltese, Lionel
2
Manrai, Ajay K.
2
Pons, Frank
2
Richelieu, André
2
Ringeisen, Petra
2
Tsai, Wanhsiu Sunny
2
Aarts, Pieter
1
Agnihotri, Arpita
1
Agrawal, D. P.
1
Alarcón-del-Amo, María-del-Carmen
1
Allred, Anthony T.
1
Angerer, Thomas
1
Asmat Nizam Abdul Talib
1
Ayob, Abu H.
1
Bandyopadhyay, Subir
1
Barbro, Patrick A.
1
Barth, Klaus
1
Bell, Richard
1
Belz, Christian
1
Bhattacharya, Saurabh
1
Bizarrias, Flávio Santino
1
Chakraborty, Goutam
1
Chen, Changdong
1
Chu, Shu-chuan
1
Cook, Michael P.
1
Cucato, Jussara da S. T.
1
Dana, Leo Paul
1
Donaldson, Bruce I.
1
Dowling, Michael
1
Ergenzinger, Rudolf
1
Foscht, Thomas
1
Gliniecka, Martyna
1
Hadjikhani, Amjad
1
Hassan, Salah
1
Helm, Roland
1
Henninger, Claudia E.
1
Hofstede, Geert
1
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International journal of business and globalisation : IJBG
Internationalisierung von Vertrieb und Handel
Journal of international consumer marketing
International marketing review
132
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
38
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
56
OLC EcoSci
3
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1
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
2
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
3
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
4
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
5
Benchmarking global IT majors' brand strength towards global branding of Asian IT organisations
Ray, Keshab
;
Sharma, Meenakshi
- In:
International journal of business and globalisation : IJBG
31
(
2022
)
2
,
pp. 170-197
Persistent link: https://www.econbiz.de/10013475404
Saved in:
6
Cultural perspectives of millennials' decision-making styles in online group buying
Klein, Andreas
;
Sharma, Varinder M.
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10013361563
Saved in:
7
Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of millennial girls
Wagner, Udo
;
Jacob, Isaac
;
Khanna, Monica
;
Rai, Krupa A.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 434-451
Persistent link: https://www.econbiz.de/10012607777
Saved in:
8
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Saved in:
9
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
10
Multinational luxury brands' communication strategies on international and local social media : comparing Twitter and Weibo
Wang, Rang
;
Huang, Shuting
;
Pérez-Ríos, Natascha G.
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10012259393
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