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~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"Journal of euromarketing"
~isPartOf:"Journal of international marketing"
~isPartOf:"SpringerLink / Bücher"
~person:"Kumar, V."
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Internationales Marketing
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Brand image
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Kumar, V.
Diamantopoulos, Adamantios
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International journal of business and globalisation : IJBG
Journal of euromarketing
Journal of international marketing
SpringerLink / Bücher
International marketing ; Vol. V
1
Legends in marketing
1
Review of marketing research
1
SAGE texts
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The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
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Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
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2
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Saved in:
3
Analyzing the diffusion of global customer relationship management : a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
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