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~isPartOf:"International journal of business competition and growth : IJBCG"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Paul, Justin"
~subject:"B-to-B-Marketing"
~subject:"Befragung"
~subject:"Flow"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Befragung
Flow
Konsumentenverhalten
Kundenzufriedenheit
Consumer behaviour
10
Brand management
7
Markenführung
7
Relationship marketing
7
Beziehungsmarketing
6
Brand image
6
Markenimage
6
Brand
5
Markenartikel
5
Bibliometrics
3
Bibliometrie
3
Business-to-business marketing
3
Customer satisfaction
3
E-commerce
3
Electronic Commerce
3
Lieferantenmanagement
3
Marketing management
3
Marketingmanagement
3
Supplier relationship management
3
Emotion
2
Ghana
2
India
2
Indien
2
Internet
2
Marketing
2
Online retailing
2
Online-Handel
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
2
relationship marketing
2
AI-enabled e-tail
1
Awe experience
1
B2B market
1
B2B marketing
1
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Undetermined
12
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Article
15
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14
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14
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English
15
Author
All
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Paul, Justin
Ko, Eunju
15
Sharma, Piyush
12
Laroche, Michel
11
Balaji, M. S.
10
Bartikowski, Boris
9
Filieri, Raffaele
9
Chebat, Jean-Charles
8
Diamantopoulos, Adamantios
8
Veloutsou, Cleopatra
8
Dwivedi, Yogesh Kumar
7
Roy, Sanjit
7
Teng, Lefa
7
Valette-Florence, Pierre
7
Chatzipanagiotou, Kalliopi
6
Cleveland, Mark
6
Gupta, Suraksha
6
McLean, Graeme J.
6
Melewar, T. C.
6
Michel, Géraldine
6
Richard, Marie-Odile
6
Seo, Yuri
6
Alamanos, Eleftherios
5
Choi, Jeonghye
5
Dennis, Charles
5
Donthu, Naveen
5
Ekinci, Yuksel
5
Foroudi, Pantea
5
Jayawardhena, Chanaka
5
Johnston, Wesley J.
5
Lim, Weng Marc
5
Liu, Martin J.
5
Martin, Drew
5
Mattila, Anna S.
5
Merchant, Altaf
5
Mora Cortez, Roberto
5
Oghazi, Pejvak
5
Phau, Ian
5
Rana, Nripendra P.
5
Septianto, Felix
5
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Published in...
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International journal of business competition and growth : IJBCG
International journal of retail and distribution management
Journal of business research : JBR
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of retailing and consumer services
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of international consumer marketing
5
International journal of consumer studies
4
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Marketing intelligence & planning
3
Business strategy and the environment
2
Die Betriebswirtschaft : DBW
2
European management journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of retail & distribution management
1
International marketing review
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Journal of African business
1
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Source
All
ECONIS (ZBW)
15
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1
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15
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date (oldest first)
1
Key account management in B2B
marketing
: a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep
;
Singh, Rajesh K.
;
Paul, Justin
;
Hao, Andy
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
Saved in:
4
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
5
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
6
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
7
Editorial: Technology,
marketing
and consumer orientation
Khare, Arpita
- In:
International journal of business competition and …
3
(
2013
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10009752639
Saved in:
8
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
9
Marketing
-to-Millennials :
Marketing
4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
10
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
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