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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing management : MM"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Virtual community"
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Konsumentenverhalten
Social Web
216
Social web
216
Consumer behaviour
95
Internet marketing
89
Online-Marketing
89
social media
66
Viral marketing
46
Virales Marketing
46
E-commerce
41
Electronic Commerce
41
Beziehungsmarketing
40
Relationship marketing
40
Online retailing
38
Online-Handel
38
Social network
33
Soziales Netzwerk
33
Brand management
32
Markenführung
32
Confidence
21
Vertrauen
21
Internet
18
Brand image
16
Markenimage
16
Facebook
14
Web 2.0 technologies
13
Web 2.0-Technologien
13
trust
13
Virtual reality
11
Virtuelle Realität
11
e-commerce
11
social networks
11
Customer integration
10
Customer satisfaction
10
Knowledge management
10
Kundenintegration
10
Kundenzufriedenheit
10
Wissensmanagement
10
social networking sites
10
Knowledge transfer
9
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95
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95
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1
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English
95
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Al-Adwan, Ahmad Samed
2
Denegri-Knott, Janice
2
Dessart, Laurence
2
Golf-Papez, Maja
2
Hazari, Sunil
2
Molesworth, Mike
2
Sethna, Beheruz N.
2
Veer, Ekant
2
Wiese, Melanie
2
Abed, Salma S.
1
Abou-Elgheit, Emad
1
Aggarwal, Vaneeta
1
Ahamed, A. F. M. Jalal
1
Ahmed, Aun
1
Akoijam, Sunildro L. S.
1
Al Mamun, Md.
1
Al-Dwairi, Radwan
1
Al-Dwairi, Radwan Moh'd
1
Alhorani, Alaa
1
Alipour, Sima
1
Almadhoun, Nour M.
1
Amalanathan, Anthoniraj
1
Amritesh
1
Andrews, Lynda
1
Anouncia, S. Margret
1
Araujo, Priscila Graziele
1
Arif, Imtiaz
1
Arminen, Heli
1
Arroyo, Pilar
1
Aruan, Daniel Tumpal Hamonangan
1
Arvidsson, Adam
1
Asgharinajib, Maryam
1
Aslam, Wajeeha
1
Baharum Baharudin
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Barbosa, Belem
1
Belanche, Daniel
1
Bergiel, Blaise
1
Bertoncelj, Andrej
1
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Published in...
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International journal of business information systems : IJBIS
International journal of electronic marketing and retailing : IJEMR
Journal of marketing management : MM
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
39
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Journal of management information systems : JMIS
32
Electronic commerce research
30
Information systems research : ISR
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of marketing
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
95
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95
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1
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
2
Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji
;
Aggarwal, Vaneeta
- In:
International journal of business information systems : …
44
(
2023
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
Saved in:
3
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
4
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
5
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
6
Impact of social media marketing on consumer consciousness and purchase of durable products
Sumanjeet Singh
;
Rajak, Binod Kumar
;
Paliwal, Minakshi
- In:
International journal of business information systems : …
43
(
2023
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014307399
Saved in:
7
Understanding consumer adoption and actual usage of digital payment instruments : comparison between Generation Y and Generation Z
Fadhilah, Irfan
;
Aruan, Daniel Tumpal Hamonangan
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10014309995
Saved in:
8
Factors influencing consumer intention to use social commerce
Shoheib, Zaki
;
Shanab, Emad A. Abu
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 61-86
Persistent link: https://www.econbiz.de/10014309998
Saved in:
9
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
10
To buy or not to buy : factors influencing online purchase intention across clothing and apparel, consumer electronics and personal care products
Akoijam, Sunildro L. S.
;
Mazumder, Sultana B. A.
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 294-312
Persistent link: https://www.econbiz.de/10014310042
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