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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Online community"
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Konsumentenverhalten
Social Web
229
Social web
229
Internet marketing
137
Online-Marketing
137
Consumer behaviour
118
social media
85
Viral marketing
52
Virales Marketing
52
Beziehungsmarketing
49
Brand management
49
Markenführung
49
Relationship marketing
49
Social network
35
Soziales Netzwerk
35
Online retailing
34
Online-Handel
34
Brand image
32
Markenimage
32
Advertising effects
28
Werbewirkung
28
E-commerce
27
Electronic Commerce
27
Facebook
23
Advertising
22
Werbung
22
Marketing management
16
Marketingmanagement
16
Internet
14
social media marketing
14
Confidence
13
Vertrauen
13
Website
13
electronic word-of-mouth
13
Web 2.0 technologies
12
Web 2.0-Technologien
12
social networks
12
Innovation adoption
11
Innovationsakzeptanz
11
Twitter
11
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118
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118
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English
118
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Rita, Paulo
3
Balakrishnan, Janarthanan
2
Balasubramanian, Senthil Arasu
2
Bao, Tong
2
Duh, Helen Inseng
2
Kwon, Eun Sook
2
Logan, Kelty
2
Manickavasagam, Jeevananthan
2
Moro, Sérgio
2
Natarajan, Thamaraiselvan
2
Ramos, Ricardo F.
2
Abed, Salma S.
1
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Aggarwal, Vaneeta
1
Aghniadi
1
Ahn, Joong-Ho
1
Akar, Ezgi
1
Al-Dwairi, Radwan
1
Al-Dwairi, Radwan Moh'd
1
Al-Mamun, Abdullah
1
Alipour, Sima
1
Almadhoun, Nour M.
1
Amalanathan, Anthoniraj
1
Annamalai, Balamurugan
1
Anouncia, S. Margret
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Arif, Imtiaz
1
Armelini, Guillermo
1
Arminen, Heli
1
Arnita, Devi
1
Arora, Taanika
1
Asgharinajib, Maryam
1
Aslam, Wajeeha
1
Assimakopoulos, Costas
1
Babakus, Emin
1
Baek, Hyunmi
1
Baharum Baharudin
1
Bailey, Ainsworth Anthony
1
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International journal of business information systems : IJBIS
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
215
Journal of retailing and consumer services
170
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
Information systems research : ISR
31
Journal of marketing management : MM
31
Electronic commerce research
30
Journal of marketing
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
118
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118
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1
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
2
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
3
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
4
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
5
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
6
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
7
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
8
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
9
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
10
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
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