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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing communications"
~subject:"Glaubwürdigkeit"
~subject:"Viral marketing"
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Search: subject_exact:"Personalization"
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Glaubwürdigkeit
Viral marketing
Personalization
29
Personalisierung
26
Consumer behaviour
18
Konsumentenverhalten
18
Online retailing
10
Online-Handel
10
Data Mining
9
Data mining
9
E-commerce
9
Electronic Commerce
9
Virales Marketing
8
Internet marketing
5
Online-Marketing
5
Advertising effects
4
Werbewirkung
4
recommender system
4
recommender systems
4
Advertising
3
Bewertung
3
Bibliometrics
3
Bibliometrie
3
Cluster analysis
3
Clusteranalyse
3
Confidence
3
Customer satisfaction
3
Evaluation
3
Kundenzufriedenheit
3
Social Web
3
Social web
3
Vertrauen
3
Werbung
3
collaborative filtering
3
Customer integration
2
Dienstleistungsqualität
2
Digital platform
2
Digitale Plattform
2
Evolutionary algorithm
2
Evolutionärer Algorithmus
2
Fuzzy sets
2
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8
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8
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8
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English
8
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Allred, Anthony
1
Amos, Clinton
1
Baharum Baharudin
1
Binh Giang Nguyen
1
Chu, Shu-Chuan
1
Clare, Carl J.
1
Deng, Tao
1
Dubey, Gaurav
1
Ha Nguyen Thi Thu
1
Hervas-Drane, Andres
1
Iacobucci, Dawn
1
Kim, Moon-Yong
1
King, Skylar
1
Moon, Sangkil
1
Mundel, Juan
1
Nurul Akhmal Mohd Zulkefli
1
Paucar Caceres, Alberto
1
Rana, Ajay
1
Ranjan, Jayanthi
1
Sandiford, Peter
1
Tuan Tran Minh
1
Vinh Ho Ngoc
1
Wright, Gillian
1
Zhang, Lixuan
1
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International journal of business information systems : IJBIS
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing communications
Tourism management : research, policies, practice
18
International journal of hospitality management
13
Journal of business research : JBR
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
International journal of electronic commerce : IJEC
4
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of production research
2
Journal of consumer marketing
2
MIS quarterly
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The Cornell hospitality quarterly
2
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
2
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
3
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
4
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
5
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
6
Fine-grained opinion mining of product review using sentiment and semantic orientation
Dubey, Gaurav
;
Rana, Ajay
;
Ranjan, Jayanthi
- In:
International journal of business information systems : …
25
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011756529
Saved in:
7
Recommended for you : the effect of word of mouth on sales concentration
Hervas-Drane, Andres
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 207-218
Persistent link: https://www.econbiz.de/10011337500
Saved in:
8
Travel recommendation system based on trust using hybrid neuro-fuzzy : a study of potential trust in blog and Facebook
Nurul Akhmal Mohd Zulkefli
;
Baharum Baharudin
- In:
International journal of business information systems : …
20
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011518845
Saved in:
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